The Growth System Behind Teams That Don’t Guess
Mon Jun 02 2025
This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use.
In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. One that helps teams operate with clarity, confidence, and momentum—without needing the founder to constantly connect the dots.
Whether you're drowning in ideas, stuck in feedback loops, or unsure where to focus—this is how to turn customer insight into a repeatable system for growth.
Takeaways:
The 3-part system behind strategic, customer-led teamsWhy shared KPIs and team rituals beat decks and dashboardsHow to prioritize and embed customer insight into executionKey Moments:
00:01:14 | The hidden reason your team’s still stuck—even with a solid strategy
00:03:07 | The first move every strategic team makes (and what most skip)
00:06:05 | Mapping your customer experience the right way (and what to look for)
00:09:43 | The KPI trap—and what actually tells you if you're winning
00:11:17 | What you learn when your team becomes your own customer
00:13:31 | The case for fixing less (and why it leads to more)
00:15:49 | Why rituals—not decks—make growth systems stick
00:18:46 | What customer-led teams really do differently (and how to start)
Links & Resources
Follow Georgiana on LinkedInForget The Funnel on YouTube Catch the full 3-part series on Customer-Led Growth As always, you can learn more about Forget The Funnel here:
Read the Forget The Funnel Book The AI book companion that comes free with the book Check out Forget the Funnel’s website
More
This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use. In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. One that helps teams operate with clarity, confidence, and momentum—without needing the founder to constantly connect the dots. Whether you're drowning in ideas, stuck in feedback loops, or unsure where to focus—this is how to turn customer insight into a repeatable system for growth. Takeaways: The 3-part system behind strategic, customer-led teamsWhy shared KPIs and team rituals beat decks and dashboardsHow to prioritize and embed customer insight into executionKey Moments: 00:01:14 | The hidden reason your team’s still stuck—even with a solid strategy 00:03:07 | The first move every strategic team makes (and what most skip) 00:06:05 | Mapping your customer experience the right way (and what to look for) 00:09:43 | The KPI trap—and what actually tells you if you're winning 00:11:17 | What you learn when your team becomes your own customer 00:13:31 | The case for fixing less (and why it leads to more) 00:15:49 | Why rituals—not decks—make growth systems stick 00:18:46 | What customer-led teams really do differently (and how to start) Links & Resources Follow Georgiana on LinkedInForget The Funnel on YouTube Catch the full 3-part series on Customer-Led Growth As always, you can learn more about Forget The Funnel here: Read the Forget The Funnel Book The AI book companion that comes free with the book Check out Forget the Funnel’s website