The Wealth Advisor Red Flags No One Tells You | Will Finnerty
Tue Jan 27 2026
Will Finnerty has served 72 families through nine-figure exits and has earned ZERO salary. Pure P&L.
His paycheck dropped 60% in 18 days during COVID—because his compensation is tied directly to client outcomes.
Most advisors tell you what to buy. Will spent 16 years teaching entrepreneurship at Georgetown University and 31 years learning what actually keeps multi-generational wealth intact. The answer has nothing to do with municipal bonds.
The Three Buckets Framework:
→ Liquidity: 3-5 years of expenses (because nasty markets take that long to recover)
→ Longevity: Managed like a pension (cascading into liquidity annually)
→ Legacy: Managed like an endowment (where you stop needing to touch it)
Will married and divorced within six months right out of college. That failure became the foundation for his House of Equilibrium - a framework he taught to hundreds of students.
The founder of the franchise Sweet Greens started in his class. So did Arrow Advertising. The lesson: your daily habits determine your identity, not your goals.
Red Flags When Selecting an Advisor:
→ More than 60 client relationships
→ Any ding on their U4 without explanation
→ They haven't shown you their own portfolio
The question no advisor asks: "Can I meet your spouse?" If you can't break bread with their family, you're hiring a resume, not a person.
UBS holds accounts for half the world's billionaires, not because of returns - you can get an index fund at Vanguard. Families stay because someone picks up the phone at 2am and says what Will's wife would put on his tombstone: "I'll take care of it."
Books Mentioned:
Atomic Habits (James Clear)
How to Win Friends and Influence People (Dale Carnegie)
Think and Grow Rich (Napoleon Hill)
Man's Search for Meaning (Viktor Frankl)
The Complete Family Wealth (Hughes, Massenzio, Whitaker)
For founders 18 months from exit who haven't thought about what happens the day after the wire hits.
Subscribe for more insights from leaders redefining what it means to be truly wealthy.
Interested in becoming a member of R360 Global? Visit our website: https://www.r360global.com/
Charlie's LinkedIn: https://www.linkedin.com/in/charlespgarcia/
Charlie’s Substack: https://substack.com/@cpgarcia?
Instagram: https://www.instagram.com/fortunatefishes/
X: https://x.com/R360FISHES
#PrivateWealth #FamilyOffice #WealthManagement #UHNW #UBS #ExitPlanning #MultiGenerationalWealth #FounderExit #LiquidityEvent #WealthPreservation #FamilyGovernance #PrivateBanking #AssetAllocation #WealthTransfer #FinancialAdvisor #IntrapreneurMindset #FortunateFISHES #R360 #StrategicCoach #legacyplanning
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Will Finnerty has served 72 families through nine-figure exits and has earned ZERO salary. Pure P&L. His paycheck dropped 60% in 18 days during COVID—because his compensation is tied directly to client outcomes. Most advisors tell you what to buy. Will spent 16 years teaching entrepreneurship at Georgetown University and 31 years learning what actually keeps multi-generational wealth intact. The answer has nothing to do with municipal bonds. The Three Buckets Framework: → Liquidity: 3-5 years of expenses (because nasty markets take that long to recover) → Longevity: Managed like a pension (cascading into liquidity annually) → Legacy: Managed like an endowment (where you stop needing to touch it) Will married and divorced within six months right out of college. That failure became the foundation for his House of Equilibrium - a framework he taught to hundreds of students. The founder of the franchise Sweet Greens started in his class. So did Arrow Advertising. The lesson: your daily habits determine your identity, not your goals. Red Flags When Selecting an Advisor: → More than 60 client relationships → Any ding on their U4 without explanation → They haven't shown you their own portfolio The question no advisor asks: "Can I meet your spouse?" If you can't break bread with their family, you're hiring a resume, not a person. UBS holds accounts for half the world's billionaires, not because of returns - you can get an index fund at Vanguard. Families stay because someone picks up the phone at 2am and says what Will's wife would put on his tombstone: "I'll take care of it." Books Mentioned: Atomic Habits (James Clear) How to Win Friends and Influence People (Dale Carnegie) Think and Grow Rich (Napoleon Hill) Man's Search for Meaning (Viktor Frankl) The Complete Family Wealth (Hughes, Massenzio, Whitaker) For founders 18 months from exit who haven't thought about what happens the day after the wire hits. Subscribe for more insights from leaders redefining what it means to be truly wealthy. Interested in becoming a member of R360 Global? Visit our website: https://www.r360global.com/ Charlie's LinkedIn: https://www.linkedin.com/in/charlespgarcia/ Charlie’s Substack: https://substack.com/@cpgarcia? Instagram: https://www.instagram.com/fortunatefishes/ X: https://x.com/R360FISHES #PrivateWealth #FamilyOffice #WealthManagement #UHNW #UBS #ExitPlanning #MultiGenerationalWealth #FounderExit #LiquidityEvent #WealthPreservation #FamilyGovernance #PrivateBanking #AssetAllocation #WealthTransfer #FinancialAdvisor #IntrapreneurMindset #FortunateFISHES #R360 #StrategicCoach #legacyplanning "Message us"