Innovation That Moves the Needle with Omaid Hiwaizi Ep 271 - The Global Discussion
Fri Jan 23 2026
Simon Hodgkins speaks with Omaid Hiwaizi on this episode of The Global Discussion. Omaid Hiwaizi has been busy navigating the intersection of creativity, technology, and human behavior. His story, which he shared on The Global Discussion podcast, is shaped by migration, curiosity, and a relentless desire to work on ideas that matter. It is also the story of someone who refuses to view innovation as an abstract notion. For Omaid, technology is valuable only when it moves the needle for real people in the real world.
00:00 - Introduction to the episode and guest Omaid Hiwaizi
00:33 - From Iraq to the UK, immigrant story and early life
01:14 - Maths, avant-garde design at i-D, and starting a first agency at 24
02:04 - Building HHM and Crayon, then moving into WPP, Sapient, and Blippar
03:24 - Working on emerging tech and complex propositions at Future Positive
06:36 - Making complexity compelling, L cells, GLP-1, and consumer storytelling
12:52 - Lessons from Blippar, Covent Garden AR campaign, and real business KPIs
24:44 - AI’s true impact, disappearing junior roles, no-code, and careers of the future
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Simon Hodgkins speaks with Omaid Hiwaizi on this episode of The Global Discussion. Omaid Hiwaizi has been busy navigating the intersection of creativity, technology, and human behavior. His story, which he shared on The Global Discussion podcast, is shaped by migration, curiosity, and a relentless desire to work on ideas that matter. It is also the story of someone who refuses to view innovation as an abstract notion. For Omaid, technology is valuable only when it moves the needle for real people in the real world. 00:00 - Introduction to the episode and guest Omaid Hiwaizi 00:33 - From Iraq to the UK, immigrant story and early life 01:14 - Maths, avant-garde design at i-D, and starting a first agency at 24 02:04 - Building HHM and Crayon, then moving into WPP, Sapient, and Blippar 03:24 - Working on emerging tech and complex propositions at Future Positive 06:36 - Making complexity compelling, L cells, GLP-1, and consumer storytelling 12:52 - Lessons from Blippar, Covent Garden AR campaign, and real business KPIs 24:44 - AI’s true impact, disappearing junior roles, no-code, and careers of the future Watch or Listen to The Global Discussion Spotify ► https://open.spotify.com/show/3QdMqfz... Web ► https://www.theglobaldiscussion.com YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.