EP31 - Scaling Finder From Startup to $100M+ Revenue
Mon Feb 02 2026
In this episode, I had a chance to sit down with Jeremy Cabral, co-founder of Finder.com, to unpack what it really takes to scale from scrappy experiments to a global machine.
Jeremy shares the inside story of Finder's journey, from generating a few thousand dollars in revenue to building and supporting a 600-person team operating across multiple countries. He breaks down how Finder built a scalable content and acquisition engine, why most companies misunderstand how Google actually works, and how intent, user engagement, and disciplined execution matter far more than shortcuts or hacks. This is a candid look at growth as a system, not a trick.
Our conversation goes deep into leadership at scale: hiring and retaining top operators, building a culture that actually sticks, and why systems consistently outperform "great talent" once a business grows past the early stages. Jeremy explains how Finder protected its internal playbooks, built execution pods, and maintained loyalty in a highly competitive market.
We explore what it takes to move from $10m to $100m, including isolating the right growth levers, installing repeatable engines, and knowing when founders must step back or re-enter the weeds. Jeremy shares his current work helping brands scale past eight figures, drawing on pattern recognition from hundreds of companies.
This episode closes with a practical take on AI and technology. Less hype, more infrastructure. Jeremy explains how to break work into steps, remove grunt work through automation, and use AI as an amplifier rather than a replacement.
If you're building a business and want clarity on growth, systems, leadership, and the future of scale, this episode delivers real insight without the noise
More
In this episode, I had a chance to sit down with Jeremy Cabral, co-founder of Finder.com, to unpack what it really takes to scale from scrappy experiments to a global machine. Jeremy shares the inside story of Finder's journey, from generating a few thousand dollars in revenue to building and supporting a 600-person team operating across multiple countries. He breaks down how Finder built a scalable content and acquisition engine, why most companies misunderstand how Google actually works, and how intent, user engagement, and disciplined execution matter far more than shortcuts or hacks. This is a candid look at growth as a system, not a trick. Our conversation goes deep into leadership at scale: hiring and retaining top operators, building a culture that actually sticks, and why systems consistently outperform "great talent" once a business grows past the early stages. Jeremy explains how Finder protected its internal playbooks, built execution pods, and maintained loyalty in a highly competitive market. We explore what it takes to move from $10m to $100m, including isolating the right growth levers, installing repeatable engines, and knowing when founders must step back or re-enter the weeds. Jeremy shares his current work helping brands scale past eight figures, drawing on pattern recognition from hundreds of companies. This episode closes with a practical take on AI and technology. Less hype, more infrastructure. Jeremy explains how to break work into steps, remove grunt work through automation, and use AI as an amplifier rather than a replacement. If you're building a business and want clarity on growth, systems, leadership, and the future of scale, this episode delivers real insight without the noise