AI, Intuition and Strategy: The Future of Decision-Making with Ganna Pogrebna and Graham Kenny
Tue Dec 09 2025
In the final episode of Rules Don’t Apply, Dan Krigstein sits down live at SXSW with two absolute powerhouses: Professor Ganna Pogrebna, behavioural scientist and AI ethics expert and Graham Kenny, one of the world’s leading thinkers on strategy and organisational performance.Together, they’re the perfect paradox: the humanist and the data modeller, the strategist and the scientist and they’re teaming up to challenge some very comfortable assumptions about how modern businesses think, plan, measure and decide.In this episode we explore:• Why so many brilliant strategies collapse on execution• Why AI is reshaping executive roles, culture and organisational structure• The magic mix of intuition vs data in high-stakes decision-making• How to stop drowning in metrics and find the four things that actually matter• Why uncertainty isn’t the enemy, it’s the opportunityIf you’re a leader, strategist, creative, technologist or just someone who loves seeing smart people challenge each other, this one’s going to hit the spot. Expect big laughs and sharper thinking. Hit play and enjoy the chaos.
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In the final episode of Rules Don’t Apply, Dan Krigstein sits down live at SXSW with two absolute powerhouses: Professor Ganna Pogrebna, behavioural scientist and AI ethics expert and Graham Kenny, one of the world’s leading thinkers on strategy and organisational performance.Together, they’re the perfect paradox: the humanist and the data modeller, the strategist and the scientist and they’re teaming up to challenge some very comfortable assumptions about how modern businesses think, plan, measure and decide.In this episode we explore:• Why so many brilliant strategies collapse on execution• Why AI is reshaping executive roles, culture and organisational structure• The magic mix of intuition vs data in high-stakes decision-making• How to stop drowning in metrics and find the four things that actually matter• Why uncertainty isn’t the enemy, it’s the opportunityIf you’re a leader, strategist, creative, technologist or just someone who loves seeing smart people challenge each other, this one’s going to hit the spot. Expect big laughs and sharper thinking. Hit play and enjoy the chaos.