Scaling B2B eCommerce with Jeff Hansen
Wed Oct 15 2025
Many B2B distributors face the challenge of scaling eCommerce while maintaining a strong customer experience. Outdated platforms, poor search tools, and limited content can restrict growth and frustrate buyers. How can companies evolve their digital presence to strengthen customer trust, drive efficiency, and expand market share?
Jeff Hansen, COO of Dultmeier Sales, believes success starts with a customer-first mindset. He shares how this value shaped his career and the company's evolution — from agricultural sales to eCommerce leadership. Jeff discusses the lessons learned from rebuilding their website on nopCommerce, the importance of selecting the right technology partners, and how investments in AI-driven search and content marketing are improving engagement and SEO. He also highlights the role of mentorship, faith, and family in guiding his leadership journey.
In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Jeff Hansen about Dultmeier Sales' digital transformation. They talk about overcoming eCommerce limitations, leveraging AI for smarter customer experiences, and how a customer-first culture fuels long-term growth.
More
Many B2B distributors face the challenge of scaling eCommerce while maintaining a strong customer experience. Outdated platforms, poor search tools, and limited content can restrict growth and frustrate buyers. How can companies evolve their digital presence to strengthen customer trust, drive efficiency, and expand market share? Jeff Hansen, COO of Dultmeier Sales, believes success starts with a customer-first mindset. He shares how this value shaped his career and the company's evolution — from agricultural sales to eCommerce leadership. Jeff discusses the lessons learned from rebuilding their website on nopCommerce, the importance of selecting the right technology partners, and how investments in AI-driven search and content marketing are improving engagement and SEO. He also highlights the role of mentorship, faith, and family in guiding his leadership journey. In this episode of The Growth Fire Podcast, Kevin Hourigan interviews Jeff Hansen about Dultmeier Sales' digital transformation. They talk about overcoming eCommerce limitations, leveraging AI for smarter customer experiences, and how a customer-first culture fuels long-term growth.