Authenticity vs. AI: The Content Challenge | Margee Moore BigOrange Marketing | Growth Focus Podcast
Fri Feb 06 2026
In this podcast epidsode, Gary Lafferty and Margee Moore discuss the challenges and strategies for competing with AI in storytelling and content creation. They emphasize the importance of personal engagement and practical tactics for creating meaningful content that resonates with audiences.
Takeaways
Competing with AI requires a unique personal touch in storytelling.
Recording short videos can effectively engage your audience.
Identify common questions from sales calls to create content.
AI can generate content, but personal stories are irreplaceable.
Utilizing simple tools like an iPhone can enhance content creation.
Consistency in content creation is key to building an audience.
Engagement through video can differentiate you from AI.
Understanding your audience's needs is crucial for effective messaging.
AI noise can be overwhelming, focus on authenticity.
Small, actionable tactics can lead to significant results.
Titles
Navigating AI in Storytelling
Authenticity vs. AI: The Content Challenge
Sound bites
"How can I compete against AI?"
"There is a lot of AI noise out there."
"Start recording short little videos."
Chapters
00:00 Intro and what this episode is about
01:36 Margee’s background and why she started Big Orange Marketing
03:39 What’s changed in visibility because of AI search
05:20 AI search vs Google search and what that means for buyers
07:29 What the data is showing on AI driven traffic and lead quality
08:18 How to make your site more AI searchable (long tail, proof, differentiation)
11:47 Why results often take 6 to 9 months and what to do in the meantime
15:59 StoryBrand and the biggest messaging mistakes in tech and MSPs
18:29 The real leak: follow up, conversion, and asking for the sale
21:06 What’s working now: outbound plus nurture and intent signals
Chapters
(00:00:00) - Growing Your Company(00:01:04) - Meet Margie Morse(00:02:24) - How to Gain More Insight in the AI Era(00:05:13) - Marcus On Becoming Solution Provider Aware(00:06:04) - What is AI Search and How It Affects Your Marketing?(00:08:06) - How to Make Your Website More AI Searchable(00:09:48) - What Do MSPs and Industrial Businesses Understand Most About Modern(00:10:35) - MSP Marketing: Consistency and the Modern Marketing(00:11:40) - SEO 101: Giving it Time to Get It(00:13:31) - Should an MSP Search Nationwide or Only in Ohio?(00:14:52) - What is Storybrand and How to Tell Your Story?(00:17:05) - What is the biggest leak in your company's sales and SEO(00:17:38) - The Biggest Leak in Companies Funnels(00:19:25) - Outbound, Outbound Sales: New for 2020(00:22:44) - In the Elevator With Steve Jobs(00:23:15) - How to Tell Authentic Stories in an AI World(00:25:56) - Growth Focus: New Year, New Direction
More
In this podcast epidsode, Gary Lafferty and Margee Moore discuss the challenges and strategies for competing with AI in storytelling and content creation. They emphasize the importance of personal engagement and practical tactics for creating meaningful content that resonates with audiences. Takeaways Competing with AI requires a unique personal touch in storytelling. Recording short videos can effectively engage your audience. Identify common questions from sales calls to create content. AI can generate content, but personal stories are irreplaceable. Utilizing simple tools like an iPhone can enhance content creation. Consistency in content creation is key to building an audience. Engagement through video can differentiate you from AI. Understanding your audience's needs is crucial for effective messaging. AI noise can be overwhelming, focus on authenticity. Small, actionable tactics can lead to significant results. Titles Navigating AI in Storytelling Authenticity vs. AI: The Content Challenge Sound bites "How can I compete against AI?" "There is a lot of AI noise out there." "Start recording short little videos." Chapters 00:00 Intro and what this episode is about 01:36 Margee’s background and why she started Big Orange Marketing 03:39 What’s changed in visibility because of AI search 05:20 AI search vs Google search and what that means for buyers 07:29 What the data is showing on AI driven traffic and lead quality 08:18 How to make your site more AI searchable (long tail, proof, differentiation) 11:47 Why results often take 6 to 9 months and what to do in the meantime 15:59 StoryBrand and the biggest messaging mistakes in tech and MSPs 18:29 The real leak: follow up, conversion, and asking for the sale 21:06 What’s working now: outbound plus nurture and intent signals Chapters (00:00:00) - Growing Your Company(00:01:04) - Meet Margie Morse(00:02:24) - How to Gain More Insight in the AI Era(00:05:13) - Marcus On Becoming Solution Provider Aware(00:06:04) - What is AI Search and How It Affects Your Marketing?(00:08:06) - How to Make Your Website More AI Searchable(00:09:48) - What Do MSPs and Industrial Businesses Understand Most About Modern(00:10:35) - MSP Marketing: Consistency and the Modern Marketing(00:11:40) - SEO 101: Giving it Time to Get It(00:13:31) - Should an MSP Search Nationwide or Only in Ohio?(00:14:52) - What is Storybrand and How to Tell Your Story?(00:17:05) - What is the biggest leak in your company's sales and SEO(00:17:38) - The Biggest Leak in Companies Funnels(00:19:25) - Outbound, Outbound Sales: New for 2020(00:22:44) - In the Elevator With Steve Jobs(00:23:15) - How to Tell Authentic Stories in an AI World(00:25:56) - Growth Focus: New Year, New Direction