The Healthtech Marketing Podcast presented by HIMSS and healthlaunchpad

While most of us are already using AI for research and content creation, very few healthcare marketing teams have figured out how to use it to drive measurable top-line revenue.  In this episode, I dive into the critical first pillar of using AI to grow your pipeline: signal intelligence. I explain why interpreting patterns of behavior across entire accounts is far more valuable than simple lead scoring or tracking individual clicks. This episode will help you understand how to detect meaningful buyer behavior earlier in the process. This is especially vital in the healthcare industry, where sales cycles often stretch to 13 or even 24 months and involve dozens of stakeholders.  I also share practical ways to use AI for pattern recognition and weak signal interpretation, even if you do not have a massive budget for enterprise platforms. Key Topics: "(00:00)" - Introduction "(01:00)" - The challenge "(02:47)" - Defining signal intelligence "(03:45) - The three layers of signal intelligence "(05:39) - Why early detection is critical "(09:44) - Four primary use cases for AI "(12:44) - Exploring Tiga AI and social engagement signals "(15:15) - How established platforms detect intent at scale "(18:18) - Using AI tools for strategy "(20:45)" - Identifying longitudinal patterns If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges. Follow me on LinkedIn. Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond! Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights. Companies & Platforms Mentioned (with URLs) Media / Networks Healthcare Now Radio https://www.healthcarenowradio.com Intent, Signal Intelligence & ABM Platforms Demandbase https://www.demandbase.com 6sense https://6sense.com Bombora https://bombora.com ZoomInfo https://www.zoominfo.com Factors AI https://www.factors.ai Website Visitor Identification / Tracking Vector https://www.vector.co RB2B https://www.rb2b.com Get Squidhttps://getsquid.ai/  Virtual Visitorhttps://www.visualvisitor.com/  Social & Signal Detection Tools Tiga AI https://www.tiga.ai LinkedIn https://www.linkedin.com Marketing Automation & CRM HubSpot https://www.hubspot.com HubSpot Breeze (HubSpot’s AI / intelligence layer)https://www.hubspot.com/products/artificial-intelligence  AI / GenAI Platforms ChatGPT (OpenAI): https://chat.openai.com Google Gemini: https://gemini.google.com/  Claude (Anthropic): https://www.anthropic.com/claude Microsoft Copilot: https://www.microsoft.com/copilot Healthcare / Industry Orgs & Companies HIMSS: https://www.himss.org Inovalon: https://www.inovalon.com Caregility: https://caregility.com/ Productivity / AI Utilities Whisper Flow https://www.whisperflow.ai Previous Episodes Nick Panayi https://open.spotify.com/episode/0rxPdzByXBjNsIKvNBhnck?si=TsQ68QEGT1WSEZjjzoGkmA  Kelly McDermott – ABM Story https://open.spotify.com/episode/2QTrvyWVA6W6vJcCmDdvQd?si=ORU62SX7TPiU_Ke5vUE5HQ