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Artwork for The Idea of...

The Idea of...

Bassey Ikpi and Mike Andrews
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Society & CulturePodcastsEN-USunited-statesDaily or near-daily
4.8 / 5
The Idea of… is a podcast where New York Times Best Selling Author, Bassey Ikpi and Dr. Michael Andrews explore the intersections of Black culture, family, art, and mental health. As children of immigrant parents and xennial creatives, they dive into nuanced conversations about raising sons in competitive soccer, navigating Black identity, and balancing intellect, ratchet joy, and righteousness. Join them as they explore what it means to live, create, and thrive in today’s world with love and authenticity.
Top 70.6% by pitch volume (Rank #35309 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
Daily or near-daily
Episodes
58
Founded
N/A
Category
Society & Culture
Number of listeners
Private
Hidden on public pages

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PreviousReviewing Daily ResearchRank #35308NextDauntless LeadHERshipRank #35310
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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/the-idea-of
Cadence: Active weekly
Reply rate: 35%+

Latest Episodes

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The Idea Of... Grammy Darlings

Wed Feb 04 2026

Listen

Award Season is upon us! Bassey and Mike start the episode exactly how real life starts: with chargers, chaos, and a lot going on. From there, they slide into a layered “life update” convo—Mike talks about setting intentions for the year and learning how to be more direct without losing his humanity, while Bassey opens up about health, surgery, motivation, and the pressure of big birthdays. The episode moves through aging and body changes (and the very real emotional side of watching icons like Bobby Brown navigate time), fitness journeys, and what it means to take care of yourself so you can keep living with range. Then it’s Grammy time: Trevor Noah’s hosting energy, Kendrick’s wins and the “Grammy darling” conversation, name recognition vs. merit, campaigning, and whether the system has a regional bias. They also celebrate the moments that felt black as hell—especially the tribute that had them overwhelmed in the best way.

More

Award Season is upon us! Bassey and Mike start the episode exactly how real life starts: with chargers, chaos, and a lot going on. From there, they slide into a layered “life update” convo—Mike talks about setting intentions for the year and learning how to be more direct without losing his humanity, while Bassey opens up about health, surgery, motivation, and the pressure of big birthdays. The episode moves through aging and body changes (and the very real emotional side of watching icons like Bobby Brown navigate time), fitness journeys, and what it means to take care of yourself so you can keep living with range. Then it’s Grammy time: Trevor Noah’s hosting energy, Kendrick’s wins and the “Grammy darling” conversation, name recognition vs. merit, campaigning, and whether the system has a regional bias. They also celebrate the moments that felt black as hell—especially the tribute that had them overwhelmed in the best way.

Key Metrics

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Pitches sent
9
From PodPitch users
Rank
#35309
Top 70.6% by pitch volume (Rank #35309 of 50,000)
Average rating
4.8
Ratings count may be unavailable
Reviews
3
Written reviews (when available)
Publish cadence
Daily or near-daily
Active weekly
Episode count
58
Data updated
Feb 10, 2026
Social followers
20

Public Snapshot

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Society & CulturePodcasts
Country
United States
Language
EN-US
Language (ISO)
Release cadence
Daily or near-daily
Latest episode date
Wed Feb 04 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
35%+
Public band
Response time band
3–6 days
Public band
Replies received
1–5
Public band

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
20
Contact available
Yes
Masked on public pages
Sponsors detected
No
Guest format
No

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Contact preview
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Sponsor signals
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Sponsor mentionsLikely
Ad-read historyAvailable
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How To Pitch The Idea of...

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Reviews

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4.8 / 5
RatingsN/A
Written reviews3

We summarize public review counts here; full review text aggregation is not shown on PodPitch yet.

Frequently Asked Questions About The Idea of...

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What is The Idea of... about?

The Idea of… is a podcast where New York Times Best Selling Author, Bassey Ikpi and Dr. Michael Andrews explore the intersections of Black culture, family, art, and mental health. As children of immigrant parents and xennial creatives, they dive into nuanced conversations about raising sons in competitive soccer, navigating Black identity, and balancing intellect, ratchet joy, and righteousness. Join them as they explore what it means to live, create, and thrive in today’s world with love and authenticity.

How often does The Idea of... publish new episodes?

Daily or near-daily

How many listeners does The Idea of... get?

PodPitch shows a public audience band (like "Under 4K / month"). Book a demo to unlock exact audience estimates and how we calculate them.

How can I pitch The Idea of...?

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Which podcasts are similar to The Idea of...?

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