Behind the Music: The Strategic Genius of Taylor Swift Part 2 with Kevin Evers
Tue Feb 03 2026
In this episode, we explore the strategic brilliance of Taylor Swift with Kevin Evers, author of There's Nothing Like This. From genre-shifting reinventions to billion-dollar tours, Taylor's evolution isn't just musical—it's a masterclass in brand, resilience, and audience engagement.
🎯 We cover:
The pivot from country to global pop dominance
How Taylor handled public backlash & the Kanye/Kardashian controversy
Her savvy response to the streaming revolution
Ownership battles over her masters and how it reshaped the industry
Building the Eras Tour as a pinnacle of fan-first strategy
What businesses can learn from Taylor's "anti-fragile" mindset
Whether you're a fan, a founder, or fascinated by the music business, this is a powerful look at how strategy meets stardom.
🔗 Learn more about Kevin's book: nothinglikethisbook.com
🎧 Subscribe and leave a review to support the show!
https://thethursdaythought.substack.com
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In this episode, we explore the strategic brilliance of Taylor Swift with Kevin Evers, author of There's Nothing Like This. From genre-shifting reinventions to billion-dollar tours, Taylor's evolution isn't just musical—it's a masterclass in brand, resilience, and audience engagement. 🎯 We cover: The pivot from country to global pop dominance How Taylor handled public backlash & the Kanye/Kardashian controversy Her savvy response to the streaming revolution Ownership battles over her masters and how it reshaped the industry Building the Eras Tour as a pinnacle of fan-first strategy What businesses can learn from Taylor's "anti-fragile" mindset Whether you're a fan, a founder, or fascinated by the music business, this is a powerful look at how strategy meets stardom. 🔗 Learn more about Kevin's book: nothinglikethisbook.com 🎧 Subscribe and leave a review to support the show! https://thethursdaythought.substack.com