A Goldmine of BA Insights: with Sahar Baghayer
Tue Feb 03 2026
In this interview, Sahar Baghayer describes how a jewelry trade fair can become a data-rich opportunity by reframing it as a data ecosystem. She explains how fragmented public data, analytics, visualization, websites and social media can reveal competitive positioning and build stakeholder buy-in.
By combining analytics, visualization, and storytelling, she helped stakeholders gain perspective, turn unstructured insights into strategic clarity and guidance in a people-centric environment.
See the YouTube video at https://www.youtube.com/watch?v=cbZwmJjBQFU
See the book's website at evolvinganalyst.com.
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In this interview, Sahar Baghayer describes how a jewelry trade fair can become a data-rich opportunity by reframing it as a data ecosystem. She explains how fragmented public data, analytics, visualization, websites and social media can reveal competitive positioning and build stakeholder buy-in. By combining analytics, visualization, and storytelling, she helped stakeholders gain perspective, turn unstructured insights into strategic clarity and guidance in a people-centric environment. See the YouTube video at https://www.youtube.com/watch?v=cbZwmJjBQFU See the book's website at evolvinganalyst.com.