The Kate Koaching Podcast

What if the only thing standing between you and 1.4 million followers isn't strategy, templates, or following what the gurus tell you to do — but the courage to stop watering yourself down and just be yourself? In this episode, I sit down with Meagan, the branding queen who went from 30K followers stuck for two years to 1.4 million in five months — not by chasing virality, not by following scripts, but by giving herself permission to show up as herself. Meagan is raw, unfiltered, and unapologetically authentic. She's built a magnetic personal brand by doing the one thing most people are terrified to do: being visible, being polarizing, and being real. But here's the truth most people miss:Going viral doesn't build a brand.Being remembered does. Too many people are stuck chasing followers, trying to please the algorithm, burning themselves out creating content that doesn't feel aligned — all while wondering why they're not converting, why they're not growing, why they feel so stuck. Meagan breaks it all down. Here's what we dive into: Why authenticity beats virality every single time — and how being yourself is the only way to build a brand that lasts The difference between having followers and having a community — and why influencers with millions of followers can still be broke How to overcome the fear of being seen — the three things Meagan reminds herself every time she's scared to post Why embarrassment is the cost of entry — and why you'd rather embarrass yourself for 10 seconds than live with regret for the rest of your life The three components of a magnetic personal brand: your contrarian take, your unique method, and your story — and how to weave them into your content Why information is cheap but how you relay it is what makes you unforgettable How Meagan went from smoking weed and ordering Uber Eats to building a six-figure business — and why pain was her biggest driver The trap of becoming an influencer — and why Meagan pivoted from brand deals and vanity metrics to purpose-driven content Why your story is your leverage — and how being vulnerable gives other people permission to do the same The power of deciding — how Meagan photoshopped a million followers onto her profile and made it happen in five months because she was delusional enough to believe she could This episode is for anyone who's been holding themselves back because they're scared to be too much, too loud, too polarizing. It's for the person who's been watering themselves down, tiptoeing around what they really want to say, playing small because they're afraid of being judged. Because here's what Meagan knows:Your weirdness is your power.Your story is your leverage.Your authenticity is your unfair advantage. When you stop trying to be like everyone else and start being unapologetically yourself, that's when people remember you. That's when they trust you. That's when they buy from you. It's not about going viral.It's about being remembered.It's about building a community that follows you no matter how much you evolve. So ask yourself:Am I watering myself down?Am I showing up as myself or as who I think I should be?What would happen if I just decided to be seen? Tune in, take notes, and get ready to stop playing small. P.S. We both made commitments at the end of this episode — on camera. A year from now, we're coming back to see if we did the damn thing. Because the only way to grow is to decide, commit, and do it scared. . . . ⚡️ Apply for the 1% Club to access Live Calls, Mindset Mastery and Sales training and our Social Media Playbookhttps://www.skool.com/the-1-movement-3331/about?ref=300560840e4d4922b97366b5666702d5