The Kee To Growth

In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Brigham Dickinson, the founder of Power Selling Pros, for a transformational conversation on sustainable business development, leadership, and service marketing. Brigham shares his personal journey—from experiencing the messy middle of entrepreneurship after his first business went under, to founding Power Selling Pros and unlocking the secret to operational efficiency and marketing visibility. Together they discuss how growth happens by alignment, not by accident, and how mindset and authentic connections become the foundation for scaling a service-based business. Brigham reveals the emotional highs and lows that shaped his approach, including the necessity of self-reflection and intentional boundaries. He opens up about the real challenges home service businesses face: leads not converting, marketing systems not aligning, and the moment he realized that neglected call centers were costing owners millions. The heart of Brigham's method is human behavior—coaching CSRs to create a "wow" experience by listening, caring, and reassuring customers, and why businesses grow at the speed of their healing. He emphasizes that every pivotal conversation is a chance for intentional connection, and shares how transformational incentives and ongoing training can turn a struggling team into an empowered profit center. Jen and Brigham also dig into the role of AI and modern marketing tools in the trades. They explore the difference between deep human connection and the isolation that can come from over-automation. Brigham candidly discusses why AI cannot yet replace the empathy and nuance required in high-stakes sales conversations, especially when emotional factors are driving buying decisions. The conversation returns again and again to soft truths: growth requires vulnerability, self-leadership, and prioritizing your team's development. For listeners seeking actionable insights and relatable stories, this episode blends business strategy with personal wisdom. Jen and Brigham show how combining operational efficiency, financial clarity, and strong leadership systems with authentic branding and storytelling delivers real results—without guru hype or bro-marketing language. If you want to scale smarter, foster team alignment, and truly unlock your business's potential, this episode is a must-listen. Episode Timestamps and Key Topics: 00:00 Welcome and introduction to sustainable business development and service marketing with Jen McKee 02:16 Brigham Dickinson's personal story: failure, resilience, and discovering mindset as a growth point 06:10 Realities of home service marketing: why good leads are wasted without strong call center systems 10:48 When is the best time for owners to invest in coaching and operational alignment? 12:21 The "Pattern for Excellence" foundation: listening, caring, and reassuring as the key to booking calls 15:08 Booking every lead, the urgency list strategy, and shifting from scarcity to opportunity 20:01 The modern marketing challenge: Facebook and Meta ads, relentless follow-up, and shaping the customer conversation 21:51 Training and incentivizing CSR teams for outbound calls, memberships, and operational efficiency 26:06 Calculating profit: connecting call conversion, incentives, and financial clarity for sustainable growth 30:29 Can AI replace people in pivotal sales conversations? Empathy, nuance, and the limits of automation 34:15 Brigham's key to growth: staying hungry, staying aligned, and giving your team the opportunity to thrive Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. Podcast Details The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/