Mario Carrasco Dives into the Impact of Immigration Raids to Provide Data-Driven Insights
Tue Dec 09 2025
Since 2011, Mario Carrasco has built a successful cultural insights agency alongside his cofounder Roy Eduardo Kokoyachuk: ThinkNow. Carrasco and the agency partner with influential brands and government institutions to pull back the curtain on what shapes consumer behavior using data—particularly Hispanic and Latino consumers.
ThinkNow has produced a multitude of research since its founding, including Carrasco's work on the Hispanic Millennial Project and We are GenZ studies. The agency established itself at the forefront of data-driven insights.
As 2025 comes to a close, ThinkNow and Carrasco are doing what had yet to be done: determine the impact of immigration raids on Hispanic communities and the economy, while providing actionable insights for how brands can step in to support Latino consumers.
More
Since 2011, Mario Carrasco has built a successful cultural insights agency alongside his cofounder Roy Eduardo Kokoyachuk: ThinkNow. Carrasco and the agency partner with influential brands and government institutions to pull back the curtain on what shapes consumer behavior using data—particularly Hispanic and Latino consumers. ThinkNow has produced a multitude of research since its founding, including Carrasco's work on the Hispanic Millennial Project and We are GenZ studies. The agency established itself at the forefront of data-driven insights. As 2025 comes to a close, ThinkNow and Carrasco are doing what had yet to be done: determine the impact of immigration raids on Hispanic communities and the economy, while providing actionable insights for how brands can step in to support Latino consumers.