The Longer Game

Brands don't sell products. They sell benefits. Protein bar company? It's not a meal. It's a consumer who wants to live a better healthier life. Selling soap? Nope, you don't sell soap. You're selling a clean home. Brands often focus on the product to their own detriment, not realizing one important thing; customers don't care about the sale. They just care about the purchase. Jaime Schwarz, Founder of Brand Therapy, goes deep with us on this episode of The Longer Game to enlighten brands on how to stop hyperventilating over KPIs and instead, be mission focused. Working from a mission focus means you know who you're tribe is and you're going after them, no matter what your role is at the company. Put down your broom, pour some whiskey, and get ready for takeoff. The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Jaime Schwarz is the founder of the discipline and consultancy, Brand Therapy. After an award winning dozen years in the ad industry he built brand therapy to help companies focus on product market fit using all the tools our modern world has at your disposal. To wit, he has the world's oldest NFT patent focused on brand authentication and commercialization in phygital and digital worlds, and has helped dozens of companies from personal brands to Fortune 500's adapt to the world and market of today and tomorrow. He is an adjunct at City College, lives in Hastings on Hudson, NY with his wife and two boys, and serves on the board of Wayfinders on the Hudson, and advisory board of XRSI.org. You can find them at... Website: https://brandtherapy.coach/ Find them on LinkedIn: http://linkedin.com/in/jaimeschwarz Find them on Instagram: @jaime.schwarz Find them on Facebook: /jaimeschwarz Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ