From SEO to AEO Mastery: Stephen Reinstein’s AI Playbook for Studios
Fri Dec 05 2025
In this episode of Beyond the Mats and Mirrors, Stephen Reinstein breaks down the massive shift AI is creating in how families find martial arts and dance programs—and what studios must do to stay relevant. Stephen reveals why parents are turning to tools like ChatGPT instead of Google, how “Answer Engines” decide which studios to recommend, and the simple website updates that can instantly increase visibility. We dive into the rise of AEO, the power of consistent content, and how AI-driven follow-up is changing enrollment forever. Whether you're trying to modernize an outdated site, improve your rankings, or future-proof your studio as search evolves, this episode gives you clear, actionable steps to stay ahead instead of getting left behind.
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In this episode of Beyond the Mats and Mirrors, Stephen Reinstein breaks down the massive shift AI is creating in how families find martial arts and dance programs—and what studios must do to stay relevant. Stephen reveals why parents are turning to tools like ChatGPT instead of Google, how “Answer Engines” decide which studios to recommend, and the simple website updates that can instantly increase visibility. We dive into the rise of AEO, the power of consistent content, and how AI-driven follow-up is changing enrollment forever. Whether you're trying to modernize an outdated site, improve your rankings, or future-proof your studio as search evolves, this episode gives you clear, actionable steps to stay ahead instead of getting left behind.