Inside Superhuman's RevOps Playbook to Merge 3 GTM Engines Into One
Tue Jan 06 2026
What does it actually take to merge the go-to-market operations of three very different companies?
In this episode of The RevOps Hero Podcast, Chris Strom sits down with Emily Critchfield, VP of Revenue Operations at Superhuman, to talk through how her team is bringing together the GTM engines of Grammarly, Coda, and Superhuman into a single, unified company.
Emily shares how Superhuman is approaching post-acquisition RevOps in practice: merging systems and teams, deciding when to sell separately vs. co-sell, aligning sales motions, redefining account ownership, and building repeatable playbooks for future integrations. She also shares how they use Coda internally to run their “RevOps Mission Control” for their go-to-market team.
If you’re responsible for RevOps, sales operations, or GTM strategy at a growing company—especially one navigating mergers or multiple products—this episode offers a rare, honest look at what works, what’s hard, and how to think about integration the right way.
Topics covered:
Merging GTM systems and teams after multiple acquisitionsAccount ownership and sales team structure decisionsBuilding forecasting and RevOps “mission control” systems using CodaBuilding repeatable playbooks for future M&AReducing friction for your sales team during changeSubscribe for more conversations with RevOps leaders building scalable, powerful revenue teams.
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What does it actually take to merge the go-to-market operations of three very different companies? In this episode of The RevOps Hero Podcast, Chris Strom sits down with Emily Critchfield, VP of Revenue Operations at Superhuman, to talk through how her team is bringing together the GTM engines of Grammarly, Coda, and Superhuman into a single, unified company. Emily shares how Superhuman is approaching post-acquisition RevOps in practice: merging systems and teams, deciding when to sell separately vs. co-sell, aligning sales motions, redefining account ownership, and building repeatable playbooks for future integrations. She also shares how they use Coda internally to run their “RevOps Mission Control” for their go-to-market team. If you’re responsible for RevOps, sales operations, or GTM strategy at a growing company—especially one navigating mergers or multiple products—this episode offers a rare, honest look at what works, what’s hard, and how to think about integration the right way. Topics covered: Merging GTM systems and teams after multiple acquisitionsAccount ownership and sales team structure decisionsBuilding forecasting and RevOps “mission control” systems using CodaBuilding repeatable playbooks for future M&AReducing friction for your sales team during changeSubscribe for more conversations with RevOps leaders building scalable, powerful revenue teams.