How to thrive in the creative AI era : tips from LinkedIn’s head of content solutions, APAC
Thu Jul 24 2025
In this episode, Daniel Hochuli, Head of Content Solutions for APAC at LinkedIn, unpacks the "crisis in creativity" and reveals how marketers can not only survive but thrive amidst the tidal wave of AI-generated content. Discover how AI will reshape your role as a creative and strategist, and learn practical ways to embrace it for both efficiency and quality in your marketing endeavors.
You'll learn:
Why the volume of AI-driven content is expected to increase by about 13% every year for the next 10 years in the US alone , intensifying the competition for attention.How 90% of all ads fail to get noticed , and why creative quality is the key to capturing attention.What B2B ads often get wrong, with 71% of B2B ads scoring just one star or less on their creative score.How AI agents are revolutionizing strategic tasks like market research, insights, brand positioning, targeting, and go-to-market strategies.Real-world examples of AI's impact, including an EY study where synthetic AI responses showed around 95% similarity to actual human responses in a double-blind test.The critical balance between AI-driven speed and human-led creative quality to avoid a "sea of sameness".How LinkedIn Accelerate acts as your AI copilot to recommend end-to-end campaigns and give automatic optimizations.Whether you're looking to boost productivity, enhance creative quality, or simply understand the future of marketing, this episode offers a compelling guide to navigating the AI revolution.
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In this episode, Daniel Hochuli, Head of Content Solutions for APAC at LinkedIn, unpacks the "crisis in creativity" and reveals how marketers can not only survive but thrive amidst the tidal wave of AI-generated content. Discover how AI will reshape your role as a creative and strategist, and learn practical ways to embrace it for both efficiency and quality in your marketing endeavors. You'll learn: Why the volume of AI-driven content is expected to increase by about 13% every year for the next 10 years in the US alone , intensifying the competition for attention.How 90% of all ads fail to get noticed , and why creative quality is the key to capturing attention.What B2B ads often get wrong, with 71% of B2B ads scoring just one star or less on their creative score.How AI agents are revolutionizing strategic tasks like market research, insights, brand positioning, targeting, and go-to-market strategies.Real-world examples of AI's impact, including an EY study where synthetic AI responses showed around 95% similarity to actual human responses in a double-blind test.The critical balance between AI-driven speed and human-led creative quality to avoid a "sea of sameness".How LinkedIn Accelerate acts as your AI copilot to recommend end-to-end campaigns and give automatic optimizations.Whether you're looking to boost productivity, enhance creative quality, or simply understand the future of marketing, this episode offers a compelling guide to navigating the AI revolution.