The Outcome-First CEO: Travis Hess on Transforming BigCommerce and Leading Through Disruption
Mon Jan 26 2026
Travis Hess - CEO of BigCommerce and veteran of the digital agency landscape (Accenture, LiveArea, PFS) - joins MarTalks to discuss leading a $350M+ public software company through a major strategic pivot.
Fixing a broken Go-To-Market: Why "trying to be everything to everyone" is a public market trap and how to narrow focus to ideal customer profiles (ICPs) for real growth. The "Services" Advantage in Software: Why a background in business outcomes and holistic systems beats a traditional "pedigreed" MBA in today’s disrupted landscape. Surviving Economic Cycles: Critical advice for the "generation of plenty" on navigating downturns and the "insourcing vs. outsourcing" swings that define tech cycles. Leading with Radical Authenticity: The mindset shift from "scripted" leadership to improv-ready, collaborative management where the best idea always wins. Software Transformation as a "Full Contact Sport": How to manage the "warts" of integration and the board-level reality of moving from defense to offense in a competitive market. Bonus: The CEO Playbook for Disruption - Learn why Travis believes most leaders rise not from steady growth, but from pushing through professional dysfunction and adversity. Perfect for Founders, CEOs, CROs and investors seeking a masterclass in authentic leadership and large-scale platform transformation. Steal the strategy Travis is using to take on industry giants and navigate the "agentic" AI era.
#ExecutiveLeadership #SaasTransformation #BigCommerce #MarTech #CEOInsights #BusinessOutcome #MarTalks
Rosenstein Group: martech & ecommerce executive search
Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.
Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.
Visit RosensteinGroup.com to find out more.
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Travis Hess - CEO of BigCommerce and veteran of the digital agency landscape (Accenture, LiveArea, PFS) - joins MarTalks to discuss leading a $350M+ public software company through a major strategic pivot. Fixing a broken Go-To-Market: Why "trying to be everything to everyone" is a public market trap and how to narrow focus to ideal customer profiles (ICPs) for real growth. The "Services" Advantage in Software: Why a background in business outcomes and holistic systems beats a traditional "pedigreed" MBA in today’s disrupted landscape. Surviving Economic Cycles: Critical advice for the "generation of plenty" on navigating downturns and the "insourcing vs. outsourcing" swings that define tech cycles. Leading with Radical Authenticity: The mindset shift from "scripted" leadership to improv-ready, collaborative management where the best idea always wins. Software Transformation as a "Full Contact Sport": How to manage the "warts" of integration and the board-level reality of moving from defense to offense in a competitive market. Bonus: The CEO Playbook for Disruption - Learn why Travis believes most leaders rise not from steady growth, but from pushing through professional dysfunction and adversity. Perfect for Founders, CEOs, CROs and investors seeking a masterclass in authentic leadership and large-scale platform transformation. Steal the strategy Travis is using to take on industry giants and navigate the "agentic" AI era. #ExecutiveLeadership #SaasTransformation #BigCommerce #MarTech #CEOInsights #BusinessOutcome #MarTalks Rosenstein Group: martech & ecommerce executive search Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies. Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO. Visit RosensteinGroup.com to find out more.