162. Tony Banta: Client Success Is Everything (Here’s Why)
Tue Feb 03 2026
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.
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Tony Banta: Client Success Is Everything (Here’s Why)What if the real reason your business feels harder than it should isn’t because of your marketing or business strategy… but what’s happening after the sale? In this episode, Deirdre Martin sits down with Tony Banta, client success architect and author of Liberating Potential, to unpack why client success is everything and how trust, not tactics, is the true growth lever most founders ignore. They get into what actually builds trust with clients, why referrals are the clearest signal your business is working, and how simplifying the client journey can unlock better results without more effort. If you’re a coach or consultant trying to scale to six or seven figures without burning out or becoming the bottleneck, this conversation will change how you think about growth, metrics, and leadership.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:
https://deirdremartin.ie/blog/why-clients-dont-get-results-client-success
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Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. — Tony Banta: Client Success Is Everything (Here’s Why)What if the real reason your business feels harder than it should isn’t because of your marketing or business strategy… but what’s happening after the sale? In this episode, Deirdre Martin sits down with Tony Banta, client success architect and author of Liberating Potential, to unpack why client success is everything and how trust, not tactics, is the true growth lever most founders ignore. They get into what actually builds trust with clients, why referrals are the clearest signal your business is working, and how simplifying the client journey can unlock better results without more effort. If you’re a coach or consultant trying to scale to six or seven figures without burning out or becoming the bottleneck, this conversation will change how you think about growth, metrics, and leadership. For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/why-clients-dont-get-results-client-success