Episode 318 - Why Small Businesses Need PR But Don’t Need Big PR Budgets with Sara McCracken
Mon Feb 02 2026
PR doesn’t have to be costly, as Sara McCracken points out in this episode, but it does have to be part of your marketing strategy. In this episode, Esther and Melanie ask the questions you want answered about PR. Stick around to the end of the episode for all the great tips Sara gives.