The $45k Client: Messy Middle Member Feature!
Tue Feb 03 2026
What if one client invested $45,000 in your photography business? For Casia Fletcher of Fletcher & Co, this dream became reality. In this Messy Middle feature, Casia shares the strategic decisions, pricing shifts, and client experience philosophy that made this extraordinary sale possible.
Topics Covered:
Why diversifying beyond one photography division protects your business
The pricing pivot that changed everything
Building a motherhood membership that sells products, not just sessions
Why the design and ordering appointment is the secret to higher sales
Attracting clients who value your work over questioning your prices
Navigating the messy middle after 19 years in business
Willow Canvas:
http://willowcanvasbackdrops.com/
Connect with Casia:
https://fletcherandco.photo
https://www.instagram.com/fletcherandco/
Connect with The Motherhood Anthology
Join TMA!
Enrollment link - https://themotherhoodanthology.com/photography-mentoring/
Connect with TMA:
Website | Membership | Courses: www.themotherhoodanthology.com
Free Community: https://www.facebook.com/groups/themotherhoodanthology
Our Instagram: instagram.com/themotherhoodanthology
Connect with Kim:
Site: https://kimbox.com
IG https://www.instagram.com/kimbox
More
What if one client invested $45,000 in your photography business? For Casia Fletcher of Fletcher & Co, this dream became reality. In this Messy Middle feature, Casia shares the strategic decisions, pricing shifts, and client experience philosophy that made this extraordinary sale possible. Topics Covered: Why diversifying beyond one photography division protects your business The pricing pivot that changed everything Building a motherhood membership that sells products, not just sessions Why the design and ordering appointment is the secret to higher sales Attracting clients who value your work over questioning your prices Navigating the messy middle after 19 years in business Willow Canvas: http://willowcanvasbackdrops.com/ Connect with Casia: https://fletcherandco.photo https://www.instagram.com/fletcherandco/ Connect with The Motherhood Anthology Join TMA! Enrollment link - https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology Our Instagram: instagram.com/themotherhoodanthology Connect with Kim: Site: https://kimbox.com IG https://www.instagram.com/kimbox