How We Grew Our Nonprofit to $30 million - NonProfit MBA 8.34
Fri Jan 30 2026
In this episode of the Nonprofit MBA Podcast, host Stephen Halasnik speaks with Luke Mickelson, founder of Sleep in Heavenly Peace, about how a small garage-based Christmas project grew into a nearly $30 million nonprofit operating across the U.S. and beyond. Mickelson shares the key inflection points behind that growth, including realizing the scale of child bedlessness, transitioning to a formal nonprofit, leveraging a major media moment from Returning the Favor with Mike Rowe, and—most importantly—building the right governance structure, systems, and processes to sustain rapid expansion. The conversation explores why treating a nonprofit like a real business matters, how a "franchise-like" chapter model with a single EIN enabled scalable growth while preventing mission creep, and how COVID ultimately helped the organization slow down and professionalize operations. Mickelson also discusses the critical distinction between visionary founders and operational leaders, the necessity of investing in talent, and why long-term nonprofit success depends on strong leadership, clear roles, and disciplined execution of best practices.
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In this episode of the Nonprofit MBA Podcast, host Stephen Halasnik speaks with Luke Mickelson, founder of Sleep in Heavenly Peace, about how a small garage-based Christmas project grew into a nearly $30 million nonprofit operating across the U.S. and beyond. Mickelson shares the key inflection points behind that growth, including realizing the scale of child bedlessness, transitioning to a formal nonprofit, leveraging a major media moment from Returning the Favor with Mike Rowe, and—most importantly—building the right governance structure, systems, and processes to sustain rapid expansion. The conversation explores why treating a nonprofit like a real business matters, how a "franchise-like" chapter model with a single EIN enabled scalable growth while preventing mission creep, and how COVID ultimately helped the organization slow down and professionalize operations. Mickelson also discusses the critical distinction between visionary founders and operational leaders, the necessity of investing in talent, and why long-term nonprofit success depends on strong leadership, clear roles, and disciplined execution of best practices.