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The Omnichannel Marketer

Kait Stephens
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MarketingPodcastsBusinessEN-USunited-states
4.6 / 5
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
Top 82.7% by pitch volume (Rank #41339 of 50,000)Data updated Feb 10, 2026

Key Facts

Publishes
N/A
Episodes
24
Founded
N/A
Category
Marketing
Number of listeners
Private
Hidden on public pages

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Public snapshot
Audience: Under 4K / month
Canonical: https://podpitch.com/podcasts/the-omnichannel-marketer
Reply rate: 20–35%

Latest Episodes

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Aliett Buttelman @ Fazit Beauty

Fri Jan 23 2026

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In this episode of the Omnichannel Marketer, host Kait Stephens interviews Aliett Buttelman, co-founder of Fazit Beauty. Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative makeup patches and the brand's rapid growth through strategic channel expansion and social media marketing. The conversation highlights the impact of viral moments, such as the Taylor Swift effect, and discusses the importance of supporting female founders in the beauty industry. TAKEAWAYS: ‍ - Aliett’s background in modeling provided her with insights into the beauty industry. - The launch of makeup patches disrupted traditional beauty application methods. - Social media, particularly TikTok, played a crucial role in brand awareness. - Diversifying marketing strategies is essential in response to platform changes. - The Taylor Swift effect significantly boosted brand visibility and sales. - Retail partnerships are tailored to meet different customer demographics. - Community engagement is vital for brand loyalty and growth. - Female founders face unique challenges in securing investment. - Innovative product development is key to staying relevant in the beauty market. - Maintaining a startup mentality helps in adapting to market changes. Where to find Aliett Buttelman:   Linkedin:  https://www.linkedin.com/in/aliett-buttelman-9a662312b/ ​Website: https://letsfazit.com/ Where to find Kait Stephens: Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/ Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETER www.theomnichannelmarketer.com

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In this episode of the Omnichannel Marketer, host Kait Stephens interviews Aliett Buttelman, co-founder of Fazit Beauty. Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative makeup patches and the brand's rapid growth through strategic channel expansion and social media marketing. The conversation highlights the impact of viral moments, such as the Taylor Swift effect, and discusses the importance of supporting female founders in the beauty industry. TAKEAWAYS: ‍ - Aliett’s background in modeling provided her with insights into the beauty industry. - The launch of makeup patches disrupted traditional beauty application methods. - Social media, particularly TikTok, played a crucial role in brand awareness. - Diversifying marketing strategies is essential in response to platform changes. - The Taylor Swift effect significantly boosted brand visibility and sales. - Retail partnerships are tailored to meet different customer demographics. - Community engagement is vital for brand loyalty and growth. - Female founders face unique challenges in securing investment. - Innovative product development is key to staying relevant in the beauty market. - Maintaining a startup mentality helps in adapting to market changes. Where to find Aliett Buttelman:   Linkedin:  https://www.linkedin.com/in/aliett-buttelman-9a662312b/ ​Website: https://letsfazit.com/ Where to find Kait Stephens: Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/ Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETER www.theomnichannelmarketer.com

Key Metrics

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Pitches sent
7
From PodPitch users
Rank
#41339
Top 82.7% by pitch volume (Rank #41339 of 50,000)
Average rating
4.6
Ratings count may be unavailable
Reviews
3
Written reviews (when available)
Publish cadence
N/A
Episode count
24
Data updated
Feb 10, 2026
Social followers
N/A

Public Snapshot

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MarketingPodcastsBusiness
Country
United States
Language
EN-US
Language (ISO)
Release cadence
N/A
Latest episode date
Fri Jan 23 2026

Audience & Outreach (Public)

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Audience range
Under 4K / month
Public band
Reply rate band
20–35%
Public band
Response time band
3–6 days
Public band
Replies received
1–5
Public band

Public ranges are rounded for privacy. Unlock the full report for exact values.

Presence & Signals

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Social followers
N/A
Contact available
Yes
Masked on public pages
Sponsors detected
Yes
Guest format
No

Social links

No public profiles listed.

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Audience & Growth
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Monthly listeners49,360
Reply rate18.2%
Avg response4.1 days
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Sponsor signals
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Sponsor mentionsLikely
Ad-read historyAvailable
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Reviews

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4.6 / 5
RatingsN/A
Written reviews3

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Frequently Asked Questions About The Omnichannel Marketer

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What is The Omnichannel Marketer about?

The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.

How often does The Omnichannel Marketer publish new episodes?

The Omnichannel Marketer publishes on a variable schedule.

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