I Broke Up With Market Research Calls - For Good (What I Now Do Instead)
Mon Nov 24 2025
You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights.
So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy.
If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth.
In this episode, I’m breaking down why traditional market research calls don’t work anymore and the simple, smarter way to extract the intel that actually moves conversions.
Get your hands on The Warm Test™️ before it expires Monday 1st December 🌡️ → Click Here
-------
Want more?
1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.
2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast
Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/
More
You got told to “just book some market research calls”… but no one warned you they’d be 45-minute ramble-fests full of vague answers, emotional spirals and zero usable insights. So you walk away with pages of notes and no real clarity about what your audience actually believes, assumes or needs to hear before they buy. If your launches feel unpredictable, this is why - you’re building strategy on guesswork, not truth. In this episode, I’m breaking down why traditional market research calls don’t work anymore and the simple, smarter way to extract the intel that actually moves conversions. Get your hands on The Warm Test™️ before it expires Monday 1st December 🌡️ → Click Here ------- Want more? 1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week. 2. Want to find out why your launches are blending in and how to actually run a campaign that gets your DMs filling up and your Stripe account pinging? Unlock access to my Private Podcast Series, Can We Be Honest About Launching, here: https://thesocialbritify.com/private-podcast Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/