The Politics and Personality of Fonts: A Conversation with Graphic Artist Andrew Theodore
Sun Jan 25 2026
In this episode, Pauline dives into the surprisingly powerful world of typography with Los Angeles–based art director and type specialist Andrew Theodore.
Together, they explore how fonts signal trust, authority, and “expensive” and discuss the different effects of serif vs. sans serif, round vs. angular forms, and digitally generated vs. handwritten type.
The conversation concludes with simple, practical ways listeners can sharpen their “type eye” and learn to decode what brands are saying before they say a word.
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In this episode, Pauline dives into the surprisingly powerful world of typography with Los Angeles–based art director and type specialist Andrew Theodore. Together, they explore how fonts signal trust, authority, and “expensive” and discuss the different effects of serif vs. sans serif, round vs. angular forms, and digitally generated vs. handwritten type. The conversation concludes with simple, practical ways listeners can sharpen their “type eye” and learn to decode what brands are saying before they say a word.