Your KPIs Are Lying to You: The CEO Metric That Actually Creates Value
Tue Feb 03 2026
9 figure CEO Lee Benson shares his Most Important Number System that has helped him with 3 exits
We dig into the idea of the "Most Important Number"—the single metric that brings focus, alignment, and real execution across the company. Because if your team is tracking 20+ KPIs and still not moving fast enough, the issue usually isn't effort… it's clarity.
In this episode, you'll learn:
How to identify the one metric that truly drives value in your business How to build the right KPI drivers underneath it (so it's not just a scoreboard) How strong CEOs create accountability without micromanaging Why leadership teams often track the wrong metrics—and how to fix it How to align execution to outcomes that actually increase company value Lee Benson is the founder and CEO of Execute to Win (ETW) and the creator of the MIND Methodology, a system built around choosing a company's Most Important Number and the key drivers that move it. He scaled Able Aerospace into a global operation and exited for nine figures, and now helps CEOs build clarity, execution discipline, and measurable value across their organizations.
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9 figure CEO Lee Benson shares his Most Important Number System that has helped him with 3 exits We dig into the idea of the "Most Important Number"—the single metric that brings focus, alignment, and real execution across the company. Because if your team is tracking 20+ KPIs and still not moving fast enough, the issue usually isn't effort… it's clarity. In this episode, you'll learn: How to identify the one metric that truly drives value in your business How to build the right KPI drivers underneath it (so it's not just a scoreboard) How strong CEOs create accountability without micromanaging Why leadership teams often track the wrong metrics—and how to fix it How to align execution to outcomes that actually increase company value Lee Benson is the founder and CEO of Execute to Win (ETW) and the creator of the MIND Methodology, a system built around choosing a company's Most Important Number and the key drivers that move it. He scaled Able Aerospace into a global operation and exited for nine figures, and now helps CEOs build clarity, execution discipline, and measurable value across their organizations.