The Future of SEO is Now: AI, Psychology & Search with Garrett Sussman 🤯
Mon Feb 02 2026
https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape.
We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand.
If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration.
🧩 In This Episode:
• How AI is reshaping search behavior and the marketer's role
• Why confirmation bias is a critical SEO factor
• The debate between GEO, AEO, and "Relevance Engineering"
• The role of vector embeddings & cosine similarity in content strategy
• Psychology, performance, and storytelling in modern marketing
• Building SEO Week: behind-the-scenes of launching a new industry event
• The tension and synergy of working with a visionary founder
• Personalization vs. privacy: the future of search bubbles
• Book recs: Thinking Fast and Slow and The Alignment Problem
• Why ChatGPT might be Garrett’s most essential SEO tool
This episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy.
✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation.
💬 Comment below: What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely?
🛠️ Tools & Resources Mentioned
• Follow Garrett Sussman on LinkedIn
• Qforia: Query fan-out simulator
• Query fan-out content gap analyzer
• Introduction to Relevance Engineering
• The AI Search Manual
• Get your SEOWeek tickets
• Mike King's Smurf-inspired Art-and-Science of Personas
• a16z GEO over SEO
Sponsored by Moving Traffic Media
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https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape. We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand. If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration. 🧩 In This Episode: • How AI is reshaping search behavior and the marketer's role • Why confirmation bias is a critical SEO factor • The debate between GEO, AEO, and "Relevance Engineering" • The role of vector embeddings & cosine similarity in content strategy • Psychology, performance, and storytelling in modern marketing • Building SEO Week: behind-the-scenes of launching a new industry event • The tension and synergy of working with a visionary founder • Personalization vs. privacy: the future of search bubbles • Book recs: Thinking Fast and Slow and The Alignment Problem • Why ChatGPT might be Garrett’s most essential SEO tool This episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy. ✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation. 💬 Comment below: What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely? 🛠️ Tools & Resources Mentioned • Follow Garrett Sussman on LinkedIn • Qforia: Query fan-out simulator • Query fan-out content gap analyzer • Introduction to Relevance Engineering • The AI Search Manual • Get your SEOWeek tickets • Mike King's Smurf-inspired Art-and-Science of Personas • a16z GEO over SEO Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin