663 - The "Fake Productivity" Trap for Tech Consultants
Mon Feb 02 2026
Ever finish a 60-hour week and realize you didn't do a single thing to find better clients? In this episode, I break down why most tech consultants stay trapped in work that feels productive but actually keeps them stuck. I share the story of a client who was exhausted, in debt, and over-delivering on every project until we made two critical decisions together: the WHO (estate attorneys only) and the WHAT (productized service with clear scope). Six months later, he cleared his debt and doubled his profits. If you've been avoiding the hard decisions by staying busy with comfortable work, this one will challenge you to finally make the call.
Resources and Links
Apply for a Multiplier CallPrevious episode: 662 - How to Build an AI Strategy That Actually Works with Christine DuqueCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources
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Ever finish a 60-hour week and realize you didn't do a single thing to find better clients? In this episode, I break down why most tech consultants stay trapped in work that feels productive but actually keeps them stuck. I share the story of a client who was exhausted, in debt, and over-delivering on every project until we made two critical decisions together: the WHO (estate attorneys only) and the WHAT (productized service with clear scope). Six months later, he cleared his debt and doubled his profits. If you've been avoiding the hard decisions by staying busy with comfortable work, this one will challenge you to finally make the call. Resources and Links Apply for a Multiplier CallPrevious episode: 662 - How to Build an AI Strategy That Actually Works with Christine DuqueCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources