365. The January Lie: Why Starting Now Changes Everything
Thu Dec 18 2025
Why waiting for January keeps you stuck — and how starting in December gives you an unfair advantage.
Most people are already giving themselves permission to fail — and they don’t even realise it.
Every December, millions quietly decide that this month doesn’t count.
They overeat. They switch off. They delay change.
All while telling themselves: “I’ll sort it in January.”
That mindset is the very reason January fails.
In this live session, I’m breaking down:
Why waiting for January actually reinforces the identity you’re trying to escape
The psychology behind why 92% of New Year’s resolutions fail
Why starting in December gives you an unfair advantage
How to build momentum before the world wakes up
A simple 14-day framework to reset your identity and habits — without burning out
This isn’t about hustle.
It’s about who you’re becoming when no one is watching.
If you’ve ever felt stuck, frustrated with yourself, or tired of restarting your life every January — this is for you.
📌 LIVE CHALLENGE:
Before this session ends, you’ll commit to one action you’ll take today — not tomorrow.
🔥 Ready for real accountability?
My Ascend programme has limited spaces opening before January. Imagine being six sessions deep while everyone else is still planning.
📘 This session is inspired by my work on identity and behaviour change, including concepts from The Identity Wheel.
👉 Share this with someone who keeps saying “I’ll start in January.”
January isn’t a starting line.
It’s a checkpoint.
More
Why waiting for January keeps you stuck — and how starting in December gives you an unfair advantage. Most people are already giving themselves permission to fail — and they don’t even realise it. Every December, millions quietly decide that this month doesn’t count. They overeat. They switch off. They delay change. All while telling themselves: “I’ll sort it in January.” That mindset is the very reason January fails. In this live session, I’m breaking down: Why waiting for January actually reinforces the identity you’re trying to escape The psychology behind why 92% of New Year’s resolutions fail Why starting in December gives you an unfair advantage How to build momentum before the world wakes up A simple 14-day framework to reset your identity and habits — without burning out This isn’t about hustle. It’s about who you’re becoming when no one is watching. If you’ve ever felt stuck, frustrated with yourself, or tired of restarting your life every January — this is for you. 📌 LIVE CHALLENGE: Before this session ends, you’ll commit to one action you’ll take today — not tomorrow. 🔥 Ready for real accountability? My Ascend programme has limited spaces opening before January. Imagine being six sessions deep while everyone else is still planning. 📘 This session is inspired by my work on identity and behaviour change, including concepts from The Identity Wheel. 👉 Share this with someone who keeps saying “I’ll start in January.” January isn’t a starting line. It’s a checkpoint.