Why People Pleasing Is Burning You Out and How to Set Boundaries Without Guilt
Tue Feb 03 2026
In this milestone 100th episode of The Real Women Real Business Podcast, Shauna Lynn Simon tackles one of the most common and costly patterns she sees in women entrepreneurs - people pleasing. What often starts as being helpful or accommodating quietly turns into burnout, resentment, and a business built around everyone else’s urgency.
Shauna Lynn breaks down how people pleasing shows up in real business decisions, from bending policies to rescuing clients and saying yes to timelines that are not yours to carry. She explains why people pleasing is not kindness, how it creates scope creep and emotional exhaustion, and why boundaries are not rigid walls but the container that makes great work possible.
Listeners will learn how to spot the internal cues that signal a resentful yes, how to pause instead of reacting, and how to replace automatic compliance with clear, confident alternatives. Shauna Lynn also shares her practical “yes opportunities” framework to help business owners say no without shutting the door or sacrificing professionalism.
If you are ready to protect your energy, your time, and the quality of your work, this episode will change how you think about boundaries. Share it with the woman in business who needs permission to stop overgiving.
Timestamps:
(00:01) - (05:45) - Why people pleasing shows up so strongly for women entrepreneurs
(05:46) - (12:31) - The real cost of saying yes too fast in business and life
(12:32) - (20:05) - Boundaries as the foundation of a burnout proof business
(20:06) - (27:06) - The yes opportunities framework for saying no without guilt
(27:07) - (35:28) - Scripts, pause phrases, and practical tools to stop overgiving
(35:29) - (39:16) - Releasing resentment, rebuilding passion, and leading as a CEO
Resources:
Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRead ExpertEditor Article: https://experteditor.com.au/blog/s-bt-boomers-who-insist-they-did-everything-right-often-raised-children-who-dont-know-how-to-identify-their-own-emotions/Ep 95: Why Positive Thinking Isn’t Enough and What Actually Creates Breakthroughs with Rusty Osborne: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/create-breakthroughsFREE Boundaries Bundle: https://www.aboutshaunalynn.com/yes
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In this milestone 100th episode of The Real Women Real Business Podcast, Shauna Lynn Simon tackles one of the most common and costly patterns she sees in women entrepreneurs - people pleasing. What often starts as being helpful or accommodating quietly turns into burnout, resentment, and a business built around everyone else’s urgency. Shauna Lynn breaks down how people pleasing shows up in real business decisions, from bending policies to rescuing clients and saying yes to timelines that are not yours to carry. She explains why people pleasing is not kindness, how it creates scope creep and emotional exhaustion, and why boundaries are not rigid walls but the container that makes great work possible. Listeners will learn how to spot the internal cues that signal a resentful yes, how to pause instead of reacting, and how to replace automatic compliance with clear, confident alternatives. Shauna Lynn also shares her practical “yes opportunities” framework to help business owners say no without shutting the door or sacrificing professionalism. If you are ready to protect your energy, your time, and the quality of your work, this episode will change how you think about boundaries. Share it with the woman in business who needs permission to stop overgiving. Timestamps: (00:01) - (05:45) - Why people pleasing shows up so strongly for women entrepreneurs (05:46) - (12:31) - The real cost of saying yes too fast in business and life (12:32) - (20:05) - Boundaries as the foundation of a burnout proof business (20:06) - (27:06) - The yes opportunities framework for saying no without guilt (27:07) - (35:28) - Scripts, pause phrases, and practical tools to stop overgiving (35:29) - (39:16) - Releasing resentment, rebuilding passion, and leading as a CEO Resources: Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRead ExpertEditor Article: https://experteditor.com.au/blog/s-bt-boomers-who-insist-they-did-everything-right-often-raised-children-who-dont-know-how-to-identify-their-own-emotions/Ep 95: Why Positive Thinking Isn’t Enough and What Actually Creates Breakthroughs with Rusty Osborne: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/create-breakthroughsFREE Boundaries Bundle: https://www.aboutshaunalynn.com/yes