Why Engagement Matters More Than Ever in Business With Anders Boulanger - Episode 44
Thu Feb 05 2026
Today on the Reluctant Entrepreneur podcast, we're joined by Anders Boulanger, CEO and founder of Engageify, professional speaker, performance expert, author of Engage First, and once a magician who learned early how to captivate an audience and turn attention into connection.
For nearly two decades, Anders has merged performance, psychology, and human interaction into a business that helps companies re-humanize engagement in a world dominated by screens, automation, and distraction.
Through his work with some of the world's fastest growing brands, Anders has helped teams capture attention, deepen trust, and drive real results, whether it's on a trade show floor, on virtual stages, or in everyday sales interactions.
We'll unpack how a physics degree and a childhood filled with performing magic became the foundation for a business rooted in engagement strategy, explore why engagement is today's most critical competitive advantage, and discover how leaders can create meaningful connection in an increasingly noisy world.
Anders' Company:
Engagify
https://engagify.ai
Anders' Book:
Engage First
https://tinyurl.com/yc2ypwre
More
Today on the Reluctant Entrepreneur podcast, we're joined by Anders Boulanger, CEO and founder of Engageify, professional speaker, performance expert, author of Engage First, and once a magician who learned early how to captivate an audience and turn attention into connection. For nearly two decades, Anders has merged performance, psychology, and human interaction into a business that helps companies re-humanize engagement in a world dominated by screens, automation, and distraction. Through his work with some of the world's fastest growing brands, Anders has helped teams capture attention, deepen trust, and drive real results, whether it's on a trade show floor, on virtual stages, or in everyday sales interactions. We'll unpack how a physics degree and a childhood filled with performing magic became the foundation for a business rooted in engagement strategy, explore why engagement is today's most critical competitive advantage, and discover how leaders can create meaningful connection in an increasingly noisy world. Anders' Company: Engagify https://engagify.ai Anders' Book: Engage First https://tinyurl.com/yc2ypwre