Soft Market Strategies for Agents: Run Your Agency Smarter
Tue Feb 03 2026
Independent insurance agents, are you ready to recalibrate and run your agency smarter in today's soft market? In this video, Sarah Harris from Agency Performance Partners shares actionable strategies to help your agency thrive when the market shifts. 🌤️
The soft market brings opportunities—but the strategies that worked during the hard market may no longer be enough. Learn how to leverage your agency's superpower of options to retain clients and build stronger relationships. 💪
Here's what you'll learn in this video:
✅ Make Renewal Review Calls a Top Priority – Reconnect with loyal clients, review coverage, celebrate life events, and uncover opportunities to upgrade protection or cross-sell. Renewal calls deepen relationships and generate referrals. 📞
✅ View Remarketing as a Strategy – Treat remarketing as a smart strategy, not a setback. Offer better coverage, adjust deductibles, and prove your agency advocates for clients. 🔄
✅ Invest in Your People and Processes – Use the soft market to train your team, automate processes, refine systems, and free up time to focus on clients. 🏆
Sarah emphasizes: running smarter isn't about doing more—it's about doing what matters most, better. Smart agencies master the market instead of just adapting to it.
🌟 Takeaways for Agents:
Retain clients, don't just keep policies
Build trust and credibility through purposeful remarketing
Strengthen your team and agency processes for long-term growth
💡 Ready to elevate your agency? Visit agencyperformancepartners.com for more resources and tools to run your agency smarter!
🔥 Dive into our latest blog The Soft Insurance Market Survival Guide: Key Leadership Tactics https://bit.ly/3MbQavI
🎉 Get our FREE Ultimate List of How to Get Something From a Remarket https://bit.ly/February2026Freemium
🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store! https://bit.ly/4qnLvWX
📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency's game – schedule your consultation now! https://bit.ly/meetwithAPP
🤝 We're Agency Performance Partners; APP is your insurance agency's best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website
#SoftMarketStrategies #InsuranceAgents #IndependentAgency #AgencyGrowth #RenewalCalls #Remarketing #InsuranceLeadership #RunYourAgencySmarter #InsuranceTips #InsuranceAgencySuccess #ClientRetention #CrossSelling #AgencyPerformance #InsuranceTraining #InsuranceMarketing #TeamDevelopment #InsuranceProcesses #InsuranceSolutions #SmartAgency #AgencyEfficiency
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Independent insurance agents, are you ready to recalibrate and run your agency smarter in today's soft market? In this video, Sarah Harris from Agency Performance Partners shares actionable strategies to help your agency thrive when the market shifts. 🌤️ The soft market brings opportunities—but the strategies that worked during the hard market may no longer be enough. Learn how to leverage your agency's superpower of options to retain clients and build stronger relationships. 💪 Here's what you'll learn in this video: ✅ Make Renewal Review Calls a Top Priority – Reconnect with loyal clients, review coverage, celebrate life events, and uncover opportunities to upgrade protection or cross-sell. Renewal calls deepen relationships and generate referrals. 📞 ✅ View Remarketing as a Strategy – Treat remarketing as a smart strategy, not a setback. Offer better coverage, adjust deductibles, and prove your agency advocates for clients. 🔄 ✅ Invest in Your People and Processes – Use the soft market to train your team, automate processes, refine systems, and free up time to focus on clients. 🏆 Sarah emphasizes: running smarter isn't about doing more—it's about doing what matters most, better. Smart agencies master the market instead of just adapting to it. 🌟 Takeaways for Agents: Retain clients, don't just keep policies Build trust and credibility through purposeful remarketing Strengthen your team and agency processes for long-term growth 💡 Ready to elevate your agency? Visit agencyperformancepartners.com for more resources and tools to run your agency smarter! 🔥 Dive into our latest blog The Soft Insurance Market Survival Guide: Key Leadership Tactics https://bit.ly/3MbQavI 🎉 Get our FREE Ultimate List of How to Get Something From a Remarket https://bit.ly/February2026Freemium 🚀 Ready to elevate your style? 🕶️ Explore our Ridiculously Amazing Insurance Agent Swag Store! https://bit.ly/4qnLvWX 📈 Book a meeting with our Agency Performance Partners and unlock tailored strategies for unparalleled success. Elevate your agency's game – schedule your consultation now! https://bit.ly/meetwithAPP 🤝 We're Agency Performance Partners; APP is your insurance agency's best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website #SoftMarketStrategies #InsuranceAgents #IndependentAgency #AgencyGrowth #RenewalCalls #Remarketing #InsuranceLeadership #RunYourAgencySmarter #InsuranceTips #InsuranceAgencySuccess #ClientRetention #CrossSelling #AgencyPerformance #InsuranceTraining #InsuranceMarketing #TeamDevelopment #InsuranceProcesses #InsuranceSolutions #SmartAgency #AgencyEfficiency