The Cost of Not Charging Enough For Your VA Sevices
Thu Feb 05 2026
This is the third episode in my four part series on rates. Thanks for tuning in. If you haven't listened to the other two yet, make sure to jump back and do that!
Are you simply tolerating what you are earning as a virtual assistant?
Most VAs don't intentionally tolerate a low rate of pay. Most often they don't even realize they are undercharging - or tolerating it - until someone like me questions them on it.
You are probably just trying to be practical, maybe cautious, and limely realistic. And you also might be undercharging.
And undercharging has a cost. And that cost is much higher than most VAs realize.
So today I want to talk about what undercharging is really costing you, beyond the number on the invoice or in your bank account.
Not charging enough affects more than just today. It delays your growth, your confidence, your specialization, and your ability to attract the high-level clients that you can really support well.
It's time for you to grow!
And guess what? You can change your rates TODAY. I changed mine in a day. I went from charging $25/hr one day to $50/hr the next – because I was able to define who I helped and specifically I helped them – and then I got in touch with those people and signed them. I was aligned with that decision. Of course I got help from my business coach to do it.
And you don't need to double your rates, but you might be able to if yours are really too low!
The point is you can raise them and get ready to build the business that you really want to have.
In the next and final episode of this four part rates series, we are going to talk about how to raise your rates without burning bridges, losing clients, or second-guessing yourself.
Most VAs don't struggle with rates because they're doing something wrong. They struggle because their pricing no longer matches the level of work they're actually doing.
That's why I'm running a live Packages Workshop in a few weeks.
In this workshop, we're going to work on your actual rates. Your best services. How to price those so you can speak really confidently to clients about them. So you can sign them.
If you're ready for pricing to feel simpler, clearer – and much more in line with the value you provide to your clients, you need to register for this workshop.
You can find all the details right here - or drop me a DM and I'll send you the link.
I'm here to help – it's the only reason I'm here at all – to help you become a ridiculously good virtual assistant.
I'll leave you here for this week, thanks so much for tuning in.
I'm Tracey D'Aviero, The Confidence Coach for VAs - and I'll see you next time!
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This is the third episode in my four part series on rates. Thanks for tuning in. If you haven't listened to the other two yet, make sure to jump back and do that! Are you simply tolerating what you are earning as a virtual assistant? Most VAs don't intentionally tolerate a low rate of pay. Most often they don't even realize they are undercharging - or tolerating it - until someone like me questions them on it. You are probably just trying to be practical, maybe cautious, and limely realistic. And you also might be undercharging. And undercharging has a cost. And that cost is much higher than most VAs realize. So today I want to talk about what undercharging is really costing you, beyond the number on the invoice or in your bank account. Not charging enough affects more than just today. It delays your growth, your confidence, your specialization, and your ability to attract the high-level clients that you can really support well. It's time for you to grow! And guess what? You can change your rates TODAY. I changed mine in a day. I went from charging $25/hr one day to $50/hr the next – because I was able to define who I helped and specifically I helped them – and then I got in touch with those people and signed them. I was aligned with that decision. Of course I got help from my business coach to do it. And you don't need to double your rates, but you might be able to if yours are really too low! The point is you can raise them and get ready to build the business that you really want to have. In the next and final episode of this four part rates series, we are going to talk about how to raise your rates without burning bridges, losing clients, or second-guessing yourself. Most VAs don't struggle with rates because they're doing something wrong. They struggle because their pricing no longer matches the level of work they're actually doing. That's why I'm running a live Packages Workshop in a few weeks. In this workshop, we're going to work on your actual rates. Your best services. How to price those so you can speak really confidently to clients about them. So you can sign them. If you're ready for pricing to feel simpler, clearer – and much more in line with the value you provide to your clients, you need to register for this workshop. You can find all the details right here - or drop me a DM and I'll send you the link. I'm here to help – it's the only reason I'm here at all – to help you become a ridiculously good virtual assistant. I'll leave you here for this week, thanks so much for tuning in. I'm Tracey D'Aviero, The Confidence Coach for VAs - and I'll see you next time!