| Publishes | Several times per week | Episodes | 41 | Founded | N/A |
|---|---|---|---|---|---|
| Number of Listeners | Category | Society & Culture | |||
Ritual Brands™ | The Role of Legibility in Branding
Fri Jan 30 2026
This episode explores a core shift in branding from spectacle to legibility, emphasizing the importance of clarity over creativity and arguing that brands must define their role in consumers' lives to foster loyalty and belief in an oversaturated market where attention is fleeting. For more, follow on Substack: https://righthype.substack.com/publish/home
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The Right Hype is a podcast about culture, power, and decision-making in a post-hype economy.Hosted by brand strategist Gavon, the show helps brand builders, strategists, and creative leaders interpret risk and opportunity through culture—so they can build relevance that lasts, not hype that spikes. As attention becomes cheap and trust becomes scarce, The Right Hype goes beyond trends to examine what’s actually shaping behavior, belief, and value.Each episode breaks down cultural Signals, diagnoses the Trust Gap between visibility and belief, and explores how Ritual Brands are built through habit, clarity, and emotional durability. This is cultural intelligence for leaders who don’t just want to be seen—but want to be remembered.
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