Navigating Entrepreneurship with Behavioral Science Expert Hugh Massie | Risepreneur Podcast | Ep. 66
Mon Sep 15 2025
In this episode of The Risepreneur Podcast, we sit down with Hugh Massie — entrepreneur, innovator, and founder of DNA Behavior. With decades of experience in wealth management, behavioral economics, and leadership, Hugh shares how he transitioned from being a CPA at Arthur Andersen to building a global platform that helps people understand decision-making and money behavior at a deeper level.We dive into:🔹 The origin story behind DNA Behavior🔹 Why hardwired behavior shapes our biggest strengths and struggles🔹 The 10 DNA Styles and how they impact leadership, money, and relationships🔹 How entrepreneurs can use behavioral insights to hire better, build trust, and scale businesses🔹 Hugh’s mission to support fatherless boys and create lasting social impactThis episode is packed with wisdom on entrepreneurship, human behavior, and creating meaningful impact beyond business.00:00 Introduction to The Risepreneur Podcast00:14 Meet Hugh Massie: Entrepreneurial Journey01:52 Early Career and Transition to Entrepreneurship03:44 Founding DNA Behavior and Behavioral Economics04:53 Understanding Financial Behavior and Wealth Mentorship07:10 The Impact of Early Life Experiences on Behavior21:47 Exploring the 10 Behavioral Profiles33:32 Understanding Leadership Values34:14 Behavioral Assessments and Profiling34:47 The DNA System and Its Evolution37:42 Application of DNA Profiles in Hiring38:30 Key Talents for Entrepreneurs40:21 Sales and Competitive Drive49:46 Behavioral Marketing Strategies55:22 Making a Social Impact01:02:15 Final Thoughts and Contact Information————————7 DEADLY BUSINESS EXIT MISTAKES YOU NEED TO KNOW BEFORE SELLINGMake sure you are not making these costly mistakes and let years of hard work go to waste.Download our free eBook now to protect your financial future.https://secure.idealexitplan.com/7-business-exit-mistakes?am_id=1002————————Connect Hugh Massie through these platforms🌐Website: https://dnabehavior.com/ 💬Linkedin: https://www.linkedin.com/in/hughmassie/ 📲 Instagram: https://www.instagram.com/dnabehavior/ 👍 Facebook: https://www.facebook.com/DNABehavior/ ✖ / Twitter: https://x.com/HughMassie #Entrepreneurship #BusinessGrowth #StartupLife #Leadership #ScaleYourBusiness #WealthManagement #BehavioralScience #BehavioralEconomics #HumanBehavior #PersonalityProfiles #DNABehavior #MindsetMatters #RisepreneurPodcast #BusinessPodcast #EntrepreneurPodcast #LeadershipPodcast #FounderStories #SuccessMindset #SocialImpact #Mentorship #PersonalGrowth #FinancialFreedom #PurposeDriven
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In this episode of The Risepreneur Podcast, we sit down with Hugh Massie — entrepreneur, innovator, and founder of DNA Behavior. With decades of experience in wealth management, behavioral economics, and leadership, Hugh shares how he transitioned from being a CPA at Arthur Andersen to building a global platform that helps people understand decision-making and money behavior at a deeper level.We dive into:🔹 The origin story behind DNA Behavior🔹 Why hardwired behavior shapes our biggest strengths and struggles🔹 The 10 DNA Styles and how they impact leadership, money, and relationships🔹 How entrepreneurs can use behavioral insights to hire better, build trust, and scale businesses🔹 Hugh’s mission to support fatherless boys and create lasting social impactThis episode is packed with wisdom on entrepreneurship, human behavior, and creating meaningful impact beyond business.00:00 Introduction to The Risepreneur Podcast00:14 Meet Hugh Massie: Entrepreneurial Journey01:52 Early Career and Transition to Entrepreneurship03:44 Founding DNA Behavior and Behavioral Economics04:53 Understanding Financial Behavior and Wealth Mentorship07:10 The Impact of Early Life Experiences on Behavior21:47 Exploring the 10 Behavioral Profiles33:32 Understanding Leadership Values34:14 Behavioral Assessments and Profiling34:47 The DNA System and Its Evolution37:42 Application of DNA Profiles in Hiring38:30 Key Talents for Entrepreneurs40:21 Sales and Competitive Drive49:46 Behavioral Marketing Strategies55:22 Making a Social Impact01:02:15 Final Thoughts and Contact Information————————7 DEADLY BUSINESS EXIT MISTAKES YOU NEED TO KNOW BEFORE SELLINGMake sure you are not making these costly mistakes and let years of hard work go to waste.Download our free eBook now to protect your financial future.https://secure.idealexitplan.com/7-business-exit-mistakes?am_id=1002————————Connect Hugh Massie through these platforms🌐Website: https://dnabehavior.com/ 💬Linkedin: https://www.linkedin.com/in/hughmassie/ 📲 Instagram: https://www.instagram.com/dnabehavior/ 👍 Facebook: https://www.facebook.com/DNABehavior/ ✖ / Twitter: https://x.com/HughMassie #Entrepreneurship #BusinessGrowth #StartupLife #Leadership #ScaleYourBusiness #WealthManagement #BehavioralScience #BehavioralEconomics #HumanBehavior #PersonalityProfiles #DNABehavior #MindsetMatters #RisepreneurPodcast #BusinessPodcast #EntrepreneurPodcast #LeadershipPodcast #FounderStories #SuccessMindset #SocialImpact #Mentorship #PersonalGrowth #FinancialFreedom #PurposeDriven