#48 - How Contractors Hit 50% Profit Margins | Tom Reber Sales Process Revealed
Tue Oct 28 2025
Tom Reber, founder of @contractorfighttv , breaks down the exact sales system that helps contractors achieve 50% gross profit margins while working LESS. Learn the pre-qualification process that eliminates tire-kickers, the mindset shifts that separate 6-figure from 7-figure contractors, and why role-playing is the secret weapon nobody talks about.
🎯 What You'll Learn:
✅ How to hit 50% gross profit on every job (and why it's easier than you think)
✅ The 5-step "SHIN FU" pre-qualification process that saves 40-50% of estimating time
✅ Why charging consultation fees weeds out non-serious buyers
✅ The TBAR framework: Thoughts → Beliefs → Actions → Results
✅ How to handle "you're twice as expensive" objections with confidence
✅ Service work strategies that generate $30K projects from $300 jobs
✅ The "Unexpected Intentional Touch" (UIT) system for 30-40 extra projects per year
💰 SPECIAL OFFERS:
🚀 Roofing Profit Engine - Transform your roofing business in 30 days: https://mybetterboss.ai/roofing-profit-engine-promotion/
📊 FREE Contractor Estimating Cheat Sheet - Auto-calculates 50% gross profit: https://thecontractorfight.com/50/
⏱️ TIMESTAMPS:
00:00 Introduction and Guest Welcome
00:41 Tom Reber's Background and Mission
03:59 Mindset and Financial Management for Contractors
10:29 Sales Strategies and Money Mindset
18:45 Service Work and Diversification
43:28 Sales Process and Prequalification
59:37 Role Playing and Continuous Improvement
01:03:48 Conclusion and Final Thoughts
🎙️ ABOUT TOM REBER: Tom Reber is the founder of Contractor Fight and author of "Winning the Contractor Fight" and "Sell Unafraid." With over a decade of coaching contractors across all trades, Tom specializes in helping business owners transition from technician to CEO while achieving premium pricing and high-profit margins.
🔔 SUBSCRIBE for more contractor business strategies, sales training, and profitability systems!
💬 COMMENT BELOW: What's your current gross profit margin? Are you ready to implement the pre-qualification process?
#ContractorBusiness #RoofingSales #ContractorProfit #SalesTraining #ContractorFight #TomReber #RoofingBusiness #ConstructionSales #ContractorMarketing #BusinessGrowth #Prequalification #SalesProcess #ContractorMindset #ProfitMargins #RoofingContractor
⚠️ KEY TAKEAWAYS: • 90%+ of contractors don't know their daily operating costs • Gross profit is the domino BEFORE net profit - fix this first • Sales is about CONNECTION and CONFIDENCE, not talking • Role-playing is non-negotiable for sales mastery • The lifetime value of a customer > the single transaction • "Your thoughts lead to beliefs, beliefs lead to actions, actions get results"
DISCLAIMER: Results may vary. Implement these strategies consistently and track your numbers for best results.
💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.
If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.
👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.
Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.
Until next time—build better, lead stronger, and scale like a boss.
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Tom Reber, founder of @contractorfighttv , breaks down the exact sales system that helps contractors achieve 50% gross profit margins while working LESS. Learn the pre-qualification process that eliminates tire-kickers, the mindset shifts that separate 6-figure from 7-figure contractors, and why role-playing is the secret weapon nobody talks about. 🎯 What You'll Learn: ✅ How to hit 50% gross profit on every job (and why it's easier than you think) ✅ The 5-step "SHIN FU" pre-qualification process that saves 40-50% of estimating time ✅ Why charging consultation fees weeds out non-serious buyers ✅ The TBAR framework: Thoughts → Beliefs → Actions → Results ✅ How to handle "you're twice as expensive" objections with confidence ✅ Service work strategies that generate $30K projects from $300 jobs ✅ The "Unexpected Intentional Touch" (UIT) system for 30-40 extra projects per year 💰 SPECIAL OFFERS: 🚀 Roofing Profit Engine - Transform your roofing business in 30 days: https://mybetterboss.ai/roofing-profit-engine-promotion/ 📊 FREE Contractor Estimating Cheat Sheet - Auto-calculates 50% gross profit: https://thecontractorfight.com/50/ ⏱️ TIMESTAMPS: 00:00 Introduction and Guest Welcome 00:41 Tom Reber's Background and Mission 03:59 Mindset and Financial Management for Contractors 10:29 Sales Strategies and Money Mindset 18:45 Service Work and Diversification 43:28 Sales Process and Prequalification 59:37 Role Playing and Continuous Improvement 01:03:48 Conclusion and Final Thoughts 🎙️ ABOUT TOM REBER: Tom Reber is the founder of Contractor Fight and author of "Winning the Contractor Fight" and "Sell Unafraid." With over a decade of coaching contractors across all trades, Tom specializes in helping business owners transition from technician to CEO while achieving premium pricing and high-profit margins. 🔔 SUBSCRIBE for more contractor business strategies, sales training, and profitability systems! 💬 COMMENT BELOW: What's your current gross profit margin? Are you ready to implement the pre-qualification process? #ContractorBusiness #RoofingSales #ContractorProfit #SalesTraining #ContractorFight #TomReber #RoofingBusiness #ConstructionSales #ContractorMarketing #BusinessGrowth #Prequalification #SalesProcess #ContractorMindset #ProfitMargins #RoofingContractor ⚠️ KEY TAKEAWAYS: • 90%+ of contractors don't know their daily operating costs • Gross profit is the domino BEFORE net profit - fix this first • Sales is about CONNECTION and CONFIDENCE, not talking • Role-playing is non-negotiable for sales mastery • The lifetime value of a customer > the single transaction • "Your thoughts lead to beliefs, beliefs lead to actions, actions get results" DISCLAIMER: Results may vary. Implement these strategies consistently and track your numbers for best results. 💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth. If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business. 👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide. Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up. Until next time—build better, lead stronger, and scale like a boss.