What is the future of the GTM tech stack in 2026 and beyond?
Mon Jan 26 2026
Key Points & Timestamps
The "Revenue Operating Brain" Concept (02:08 – 04:18)
Systems of Record vs. Systems of Intelligence (04:19 – 05:53)
The Death (or Evolution) of the CRM (05:59 – 09:00)
Data Infrastructure is More Important than AI (10:04 – 11:44)
Behaviour Change and Wearable Tech (12:29 – 14:51)
The AI Hype Cycle and 2026 Predictions (15:38 – 18:56)
Real-Time "Whisper" Coaching vs. Roleplay (22:56 – 25:33)
The Future of the Human Sales Rep (25:38 – 27:22)
2026 Buyer Consolidation & Strategy (27:22 – 30:15)
More
Key Points & Timestamps The "Revenue Operating Brain" Concept (02:08 – 04:18) Systems of Record vs. Systems of Intelligence (04:19 – 05:53) The Death (or Evolution) of the CRM (05:59 – 09:00) Data Infrastructure is More Important than AI (10:04 – 11:44) Behaviour Change and Wearable Tech (12:29 – 14:51) The AI Hype Cycle and 2026 Predictions (15:38 – 18:56) Real-Time "Whisper" Coaching vs. Roleplay (22:56 – 25:33) The Future of the Human Sales Rep (25:38 – 27:22) 2026 Buyer Consolidation & Strategy (27:22 – 30:15)