How Netflix runs sales compensation: Designing for culture, deciding with speed
Wed Feb 04 2026
How does an entertainment company like Netflix design sales incentives when speed is part of the strategy? In this episode, Forma.ai CEO Nabeil Alazzam sits down with Nathan Rosas (Director, of Global Sales Incentive Compensation at Netflix) to unpack how elite comp professionals build plans that fit company culture, stay flexible through constant change, and use listening mechanisms to catch friction early. Plus Nathan shares Netflix’s “data-informed vs. data-driven” mindset for making decisions faster without losing trust. Having built compensation programs across Microsoft, Amazon, and now Netflix, Nathan brings a rare vantage point you don't want to miss.
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How does an entertainment company like Netflix design sales incentives when speed is part of the strategy? In this episode, Forma.ai CEO Nabeil Alazzam sits down with Nathan Rosas (Director, of Global Sales Incentive Compensation at Netflix) to unpack how elite comp professionals build plans that fit company culture, stay flexible through constant change, and use listening mechanisms to catch friction early. Plus Nathan shares Netflix’s “data-informed vs. data-driven” mindset for making decisions faster without losing trust. Having built compensation programs across Microsoft, Amazon, and now Netflix, Nathan brings a rare vantage point you don't want to miss.