Evolving AMS, Empowering Agents with Rushang Shah | HawkSoft, AI & Data Ownership
Wed Feb 04 2026
In Episode 150 of the Scratch Agency Podcast, we’re joined by Rushang Shah, Chief Marketing Officer at HawkSoft, for a deep-dive into what makes a modern agency management system work for the agent, not the other way around. In this honest and forward-thinking conversation, Rushang Shah breaks down how HawkSoft’s family-owned and privately held structure allows them to stay focused on what matters most—listening to agents and building around their real workflows.
From the rise of embedded tools and AI to the dangers of data ownership loopholes, we explore what scratch agents need to consider before choosing a vendor. You’ll hear the truth behind the “one platform does it all” myth, how to future-proof your tech stack, and what Rushang Shah sees on the horizon for AMS innovation.
🔍 If you’ve ever felt overwhelmed by shiny tech promises, or just want to know the right questions to ask before signing with a new tool—this episode will give you the clarity and confidence you need.
💼 Sponsored by HawkSoft
https://www.hawksoft.com
🕒 Timestamps:
00:00 – Introduction
03:12 – Rushang Shah Journey from Mobile Tech to Insurance
06:57 – What Today’s AMS Users Actually Want
11:20 – CRM Features, Workflows & the Evolution of HawkSoft
17:15 – The One-Platform Myth vs. Best-in-Class Focus
21:33 – Why “Saying No” Can Be a Product Strength
27:00 – AI, Natural Language & the Future of Data Access
33:15 – Ownership, Access, and the Real Risks of Data Misuse
41:28 – Questions to Ask When Choosing a Tech Vendor
47:54 – What Makes HawkSoft Different (and Why It Matters)
51:20 – Final Thoughts from Rushang Shah
A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support.
🔗 Links & Resources:
📲 Join Our Telegram Community:
https://t.me/+cISob2kA3pAyMmY5
📸 Follow us on Instagram:
https://www.instagram.com/thescratchagencypodcast
🎧 Listen on Spotify:
https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl
🌐 Visit Our Website:
https://scratchagencypodcast.com
Thank you for tuning into The Scratch Agency Podcast. Like, share, and subscribe for more real talk and tools for growing your agency. Own your future — see you next time!
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In Episode 150 of the Scratch Agency Podcast, we’re joined by Rushang Shah, Chief Marketing Officer at HawkSoft, for a deep-dive into what makes a modern agency management system work for the agent, not the other way around. In this honest and forward-thinking conversation, Rushang Shah breaks down how HawkSoft’s family-owned and privately held structure allows them to stay focused on what matters most—listening to agents and building around their real workflows. From the rise of embedded tools and AI to the dangers of data ownership loopholes, we explore what scratch agents need to consider before choosing a vendor. You’ll hear the truth behind the “one platform does it all” myth, how to future-proof your tech stack, and what Rushang Shah sees on the horizon for AMS innovation. 🔍 If you’ve ever felt overwhelmed by shiny tech promises, or just want to know the right questions to ask before signing with a new tool—this episode will give you the clarity and confidence you need. 💼 Sponsored by HawkSoft https://www.hawksoft.com 🕒 Timestamps: 00:00 – Introduction 03:12 – Rushang Shah Journey from Mobile Tech to Insurance 06:57 – What Today’s AMS Users Actually Want 11:20 – CRM Features, Workflows & the Evolution of HawkSoft 17:15 – The One-Platform Myth vs. Best-in-Class Focus 21:33 – Why “Saying No” Can Be a Product Strength 27:00 – AI, Natural Language & the Future of Data Access 33:15 – Ownership, Access, and the Real Risks of Data Misuse 41:28 – Questions to Ask When Choosing a Tech Vendor 47:54 – What Makes HawkSoft Different (and Why It Matters) 51:20 – Final Thoughts from Rushang Shah A family-owned agency management system built to serve independent agencies with flexibility, transparency, and human-centered support. 🔗 Links & Resources: 📲 Join Our Telegram Community: https://t.me/+cISob2kA3pAyMmY5 📸 Follow us on Instagram: https://www.instagram.com/thescratchagencypodcast 🎧 Listen on Spotify: https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl 🌐 Visit Our Website: https://scratchagencypodcast.com Thank you for tuning into The Scratch Agency Podcast. Like, share, and subscribe for more real talk and tools for growing your agency. Own your future — see you next time!