How Pfizer’s Luisa Barraza Rewrites the Rules of Transformation
Tue Jan 13 2026
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Luisa Barraza, Chief Vice President of People Experience, Organizational Development, and Transformation at Pfizer, to discuss why the human element is the foundation of enterprise agility, how to apply human-centered design and agile principles across complex organizations, and the strategic shifts required to thrive in an AI-disrupted world.
What You’ll Learn:
Why transformation fails when you lead with technology instead of peopleHow to apply human-centered design to internal transformation projectsWhy AI projects fail at scale and how to reverse courseHow to future-proof your workforce amid AI disruptionThe critical rebalancing act for global corporations facing deglobalizationWhy you should shift from change management to change-makingLuisa Barraza is the Vice President of People Experience, Organizational Development, and Transformation at Pfizer and an “intrapreneur” who is passionate about transforming how organizations work. Luisa has over 20 years of experience in roles across global markets and functions, including Technology, Corporate Audit, Global Marketing, Innovation, and People Experience. Her favorite part of these experiences has been leading enterprise-wide transformation initiatives.
Episode Resources:
Luisa Barraza on LinkedInPfizer WebsitePierre Le Manh on LinkedInProject Management Institute WebsiteProject Management Institute LinkedIn
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In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Luisa Barraza, Chief Vice President of People Experience, Organizational Development, and Transformation at Pfizer, to discuss why the human element is the foundation of enterprise agility, how to apply human-centered design and agile principles across complex organizations, and the strategic shifts required to thrive in an AI-disrupted world. What You’ll Learn: Why transformation fails when you lead with technology instead of peopleHow to apply human-centered design to internal transformation projectsWhy AI projects fail at scale and how to reverse courseHow to future-proof your workforce amid AI disruptionThe critical rebalancing act for global corporations facing deglobalizationWhy you should shift from change management to change-makingLuisa Barraza is the Vice President of People Experience, Organizational Development, and Transformation at Pfizer and an “intrapreneur” who is passionate about transforming how organizations work. Luisa has over 20 years of experience in roles across global markets and functions, including Technology, Corporate Audit, Global Marketing, Innovation, and People Experience. Her favorite part of these experiences has been leading enterprise-wide transformation initiatives. Episode Resources: Luisa Barraza on LinkedInPfizer WebsitePierre Le Manh on LinkedInProject Management Institute WebsiteProject Management Institute LinkedIn