Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]
Thu Mar 13 2025
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This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed.
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Marketing legend Rand Fishkin joins The Snoball Effect After Dark to drop some skibidi facts about marketing, audience research (SparkToro), and why blindly trusting Google is like letting a raccoon manage your retirement fund.
In classic Snoball fashion, things go off the rails quickly—with absurd games, ruthless heckling, and even a surprise intervention from Rand’s wife, Geraldine DeRuiter, who effortlessly roasts the easiest target (Christian).
Along the way, Rand dishes on SparkToro’s audience research wizardry and his indie game venture, Snackbar Studios, where he’s making an awesome video game about lasagna or something like that.
If you like your marketing insights with a side of chaos, this one’s for you.
Chapters:
00:00:00 - 00:02:39 Welcome to the Chaos
Rand Fishkin enters The Snoball Effect After Dark—and immediately regrets it.
00:07:02 - 00:13:18 Warm Up: Mustache You A Question
Rand defends his life choices.
00:13:19 - 00:19:59 Is Google Evil?
Rand rants about Google’s decline, monopolies, and the death of “Do No Evil.”
00:28:52 - 00:32:45 Segment 1: Rant Fishkin
We force Rand to rant about anything he wants while Christian must take the opposing argument, no matter what the subject is.
00:32:46 - 00:43:28 Geraldine DeReuiter
Geraldine's less famous husband makes way for her surprise appearance.
00:43:29 - 00:50:51 Segment 2: Todd Talks
Rand and Christian get heckled while explaining their businesses to imaginary sixth graders.
00:58:37 - 01:08:59 Segment 3: Prop A Ganda
Rand and Christian pitch ridiculous billboards in an unhinged marketing showdown.
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
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Send us a text Watch on YouTube for full experience! This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed. Learn About Snoball: Schedule Demo Website Marketing legend Rand Fishkin joins The Snoball Effect After Dark to drop some skibidi facts about marketing, audience research (SparkToro), and why blindly trusting Google is like letting a raccoon manage your retirement fund. In classic Snoball fashion, things go off the rails quickly—with absurd games, ruthless heckling, and even a surprise intervention from Rand’s wife, Geraldine DeRuiter, who effortlessly roasts the easiest target (Christian). Along the way, Rand dishes on SparkToro’s audience research wizardry and his indie game venture, Snackbar Studios, where he’s making an awesome video game about lasagna or something like that. If you like your marketing insights with a side of chaos, this one’s for you. Chapters: 00:00:00 - 00:02:39 Welcome to the Chaos Rand Fishkin enters The Snoball Effect After Dark—and immediately regrets it. 00:07:02 - 00:13:18 Warm Up: Mustache You A Question Rand defends his life choices. 00:13:19 - 00:19:59 Is Google Evil? Rand rants about Google’s decline, monopolies, and the death of “Do No Evil.” 00:28:52 - 00:32:45 Segment 1: Rant Fishkin We force Rand to rant about anything he wants while Christian must take the opposing argument, no matter what the subject is. 00:32:46 - 00:43:28 Geraldine DeReuiter Geraldine's less famous husband makes way for her surprise appearance. 00:43:29 - 00:50:51 Segment 2: Todd Talks Rand and Christian get heckled while explaining their businesses to imaginary sixth graders. 00:58:37 - 01:08:59 Segment 3: Prop A Ganda Rand and Christian pitch ridiculous billboards in an unhinged marketing showdown. Follow and chime in on LinkedIn. Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.