Episode 117 | RJ Powell of IBreatheMusicAllDay Talks Turning Music Discovery Into a Career, Building a Platform, Why Rap Isn’t Dead + More
Wed Jan 28 2026
This episode of the Soundcentric Podcast dives deep into the mind of RJ Powell, the creator behind IBreatheMusicAllDay, one of today’s most trusted music discovery platforms. RJ breaks down how curiosity, community, and genuine love for music helped him build a following of hundreds of thousands, discover artists before they blow up, and turn content creation into a real career, all without chasing clout or trends. From dropping out of school and finding his purpose, to explaining why music is not dead (you just are not looking hard enough), to opening up about making his own music and navigating the business side of the industry, this conversation is packed with insight for artists, creators, and true music fans. If you care about underground music, creative authenticity, and how culture really moves behind the scenes, this is a must-listen
Twitter: https://twitter.com/soundcentricmus
Instagram:https://https://www.instagram.com/soundcentricmusic/
Tik Tok: https://www.tiktok.com/@soundcentricmusic
Facebook: https://www.facebook.com/SoundCentricmusic
Website: https://soundcentricmusic.com
Podcast: https://www.soundcentricmusic.com
00:00:00 - intro
00:01:25 - What makes RJ want to discover new music
00:04:00 - The artist RJ is most proud of finding early
00:05:00 - A preview of J. Cole’s new album “The Fall-Off” and our expectations for it
00:09:00 - What rappers and producers we want on “The Fall-Off”
00:13:10 - Our thoughts on the A$AP Rocky album
00:15:00 - The music we are most excited for in 2026
00:20:00 - How RJ built up his page to over 300k followers
00:29:35 - How does RJ find artists and what stands out to him
00:34:00 - Pages RJ goes to find new music
00:36:00 - How RJ started making music
More
This episode of the Soundcentric Podcast dives deep into the mind of RJ Powell, the creator behind IBreatheMusicAllDay, one of today’s most trusted music discovery platforms. RJ breaks down how curiosity, community, and genuine love for music helped him build a following of hundreds of thousands, discover artists before they blow up, and turn content creation into a real career, all without chasing clout or trends. From dropping out of school and finding his purpose, to explaining why music is not dead (you just are not looking hard enough), to opening up about making his own music and navigating the business side of the industry, this conversation is packed with insight for artists, creators, and true music fans. If you care about underground music, creative authenticity, and how culture really moves behind the scenes, this is a must-listen Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com 00:00:00 - intro 00:01:25 - What makes RJ want to discover new music 00:04:00 - The artist RJ is most proud of finding early 00:05:00 - A preview of J. Cole’s new album “The Fall-Off” and our expectations for it 00:09:00 - What rappers and producers we want on “The Fall-Off” 00:13:10 - Our thoughts on the A$AP Rocky album 00:15:00 - The music we are most excited for in 2026 00:20:00 - How RJ built up his page to over 300k followers 00:29:35 - How does RJ find artists and what stands out to him 00:34:00 - Pages RJ goes to find new music 00:36:00 - How RJ started making music