Media narratives in the AI Age - #0045, Hunter Stuart
Fri Feb 06 2026
In my latest episode, I speak with Hunter Stuart, founder of Big Game PR.
Our discussion centered around Hunter’s journey from journalism to public relations, particularly in the context of cybersecurity. Headquartered in Chicago, Big Game PR “brings results-driven public relations and marketing services to B2B technology companies”, including those from Israel.
Hunter also shared his experiences as a journalist in Israel, highlighting how living here transformed his understanding of the Israeli-Palestinian conflict.
In 2017, he penned an article for JPost that outlined his journey and how his experience here changed his perception of the region and its people.
He emphasized the complexity of narratives surrounding this issue and the importance of seeing both sides to foster understanding. We then turned to the evolving landscape of PR and journalism more generally, particularly in the age of social media and AI.
Our world is increasingly being framed and controlled in echo chambers that set narratives into motion - and so we spoke about the impact on storytelling and public perception.
Some takeaways:
* The Israeli-Palestinian conflict is “the mother of all narratives.”
* It’s easier for people to craft a satisfying narrative in their heads about the Israeli-Arab conflict.
* People are entering an echo chamber and they like what confirms their beliefs.
* The rise of AI and automation has made relationships even more important.
* Companies need to start owning their own channels.
Preview > “Experiencing Israel”
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In my latest episode, I speak with Hunter Stuart, founder of Big Game PR. Our discussion centered around Hunter’s journey from journalism to public relations, particularly in the context of cybersecurity. Headquartered in Chicago, Big Game PR “brings results-driven public relations and marketing services to B2B technology companies”, including those from Israel. Hunter also shared his experiences as a journalist in Israel, highlighting how living here transformed his understanding of the Israeli-Palestinian conflict. In 2017, he penned an article for JPost that outlined his journey and how his experience here changed his perception of the region and its people. He emphasized the complexity of narratives surrounding this issue and the importance of seeing both sides to foster understanding. We then turned to the evolving landscape of PR and journalism more generally, particularly in the age of social media and AI. Our world is increasingly being framed and controlled in echo chambers that set narratives into motion - and so we spoke about the impact on storytelling and public perception. Some takeaways: * The Israeli-Palestinian conflict is “the mother of all narratives.” * It’s easier for people to craft a satisfying narrative in their heads about the Israeli-Arab conflict. * People are entering an echo chamber and they like what confirms their beliefs. * The rise of AI and automation has made relationships even more important. * Companies need to start owning their own channels. Preview > “Experiencing Israel” Get full access to The Spiro Circle at www.thespirocircle.com/subscribe