SwarmCast Ep. 32: Pest Control Call Analytics
Fri Jan 09 2026
In this episode of The SwarmCast, we sit down with Raymond Kidwell from Voice for Pest to break down one of the most overlooked revenue killers in pest control and home services: missed phone calls. If your phone rings and no one answers, you are not just missing a call. You are losing leads, customers, and thousands of dollars in recurring revenue.
We cover why 30–40% of pest control leads never make it into the CRM, how poor call handling destroys marketing ROI, and why voice communication is still the backbone of pest, turf, and home service businesses.
Raymond shares deep insights into the X-ray AI platform, AI-powered phone systems, and how modern companies are using AI agents to schedule services, take payments, and follow up on unsold leads automatically.
We also dive into why 75% of AI voice tools fail, how to avoid frustrating customers with dead-end bots, and how to properly integrate AI with CRMs like PestPac and FieldRoutes.
In this episode, we discuss:
• Why missed calls cost pest control companies thousands in lost revenue
• How AI call handling works in real-world pest and turf businesses
• The difference between isolated bots and fully integrated AI
• Call tracking, attribution, and identifying true marketing ROI
• CRM-integrated voice, SMS, and AI scheduling
• How to reduce call center overload without replacing human employees
• Why large phone providers often fail small and mid-sized operators
Whether you are a one-truck startup or a multi-location enterprise, this conversation will change how you think about your phone system and customer experience.
Subscribe to The SwarmCast for weekly conversations on pest control growth, marketing, AI, and operations.
🔗 Connect with Raymond Kidwell:
LinkedIn: linkedin.com/in/raymond-kidwell-51a5b1a
🌐 https://www.voiceforpest.com/
💡 Connect with Wyatt Chambers:
LinkedIn: linkedin.com/in/wyattchambers
🌐 swarmpestcontrolmarketing.com
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In this episode of The SwarmCast, we sit down with Raymond Kidwell from Voice for Pest to break down one of the most overlooked revenue killers in pest control and home services: missed phone calls. If your phone rings and no one answers, you are not just missing a call. You are losing leads, customers, and thousands of dollars in recurring revenue. We cover why 30–40% of pest control leads never make it into the CRM, how poor call handling destroys marketing ROI, and why voice communication is still the backbone of pest, turf, and home service businesses. Raymond shares deep insights into the X-ray AI platform, AI-powered phone systems, and how modern companies are using AI agents to schedule services, take payments, and follow up on unsold leads automatically. We also dive into why 75% of AI voice tools fail, how to avoid frustrating customers with dead-end bots, and how to properly integrate AI with CRMs like PestPac and FieldRoutes. In this episode, we discuss: • Why missed calls cost pest control companies thousands in lost revenue • How AI call handling works in real-world pest and turf businesses • The difference between isolated bots and fully integrated AI • Call tracking, attribution, and identifying true marketing ROI • CRM-integrated voice, SMS, and AI scheduling • How to reduce call center overload without replacing human employees • Why large phone providers often fail small and mid-sized operators Whether you are a one-truck startup or a multi-location enterprise, this conversation will change how you think about your phone system and customer experience. Subscribe to The SwarmCast for weekly conversations on pest control growth, marketing, AI, and operations. 🔗 Connect with Raymond Kidwell: LinkedIn: linkedin.com/in/raymond-kidwell-51a5b1a 🌐 https://www.voiceforpest.com/ 💡 Connect with Wyatt Chambers: LinkedIn: linkedin.com/in/wyattchambers 🌐 swarmpestcontrolmarketing.com