Drive Clarity with Rob Sender
Wed Jan 28 2026
This week I was so lucky to sit down with Rob Sender, Trinity University alumnus '09, for the Living Leadership Interview segment. After leaving Trinity he earned a Master's degree in Sports Sales from Baylor University which segued into a first job in Minor League Baseball. Following many years on the agency side, Rob has found a home as the Senior Brand and Marketing Director with the Dallas Cowboys.
The conversation weaves from managing one of the most iconic brands in the world, his time and Trinity, and his thoughts on the Situational Leadership model, his leadership philosophy, and principles. He describes the impact of mentors he had at Trinity and those in his professional life since. Rob indicates that one can become a great leader through being exposed to lots of different leadership styles and leader personalities and at the end of the day curiosity should be the "coin of the realm." I truly appreciate how he describes the need to tinker, the need to "test and learn" and why all of us should manage our networks.
The episode concludes with my lecture on chapter 5 of the 10th edition of Peter G. Northouse's "Leadership: Theory and Practice." During the segment, I provide an overview of Hersey and Blanchard's Situational Leadership Model, discuss details about the connection between a leader's style and the follower's developmental level, and why it's essential that leaders engage in conversations with their team members.
Let me know your reactions to my chat with Rob. Reach out to both of us on LinkedIn and let's keep the conversation going.
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This week I was so lucky to sit down with Rob Sender, Trinity University alumnus '09, for the Living Leadership Interview segment. After leaving Trinity he earned a Master's degree in Sports Sales from Baylor University which segued into a first job in Minor League Baseball. Following many years on the agency side, Rob has found a home as the Senior Brand and Marketing Director with the Dallas Cowboys. The conversation weaves from managing one of the most iconic brands in the world, his time and Trinity, and his thoughts on the Situational Leadership model, his leadership philosophy, and principles. He describes the impact of mentors he had at Trinity and those in his professional life since. Rob indicates that one can become a great leader through being exposed to lots of different leadership styles and leader personalities and at the end of the day curiosity should be the "coin of the realm." I truly appreciate how he describes the need to tinker, the need to "test and learn" and why all of us should manage our networks. The episode concludes with my lecture on chapter 5 of the 10th edition of Peter G. Northouse's "Leadership: Theory and Practice." During the segment, I provide an overview of Hersey and Blanchard's Situational Leadership Model, discuss details about the connection between a leader's style and the follower's developmental level, and why it's essential that leaders engage in conversations with their team members. Let me know your reactions to my chat with Rob. Reach out to both of us on LinkedIn and let's keep the conversation going.