Why Therapists Don't Need to Be Influencers to Make More Money with Lisa Mustard | private practice | therapist | continuing education
Wed Feb 04 2026
Many therapists feel a pull to create income outside of the one-to-one therapy model, but feel conflicted about influencer culture, constant posting, or anything that feels misaligned with their professional values.
In this episode, I explore how therapists can diversify their income by teaching, without becoming influencers or leaving the field. I break down why teaching is a natural extension of clinical work, how continuing education fits ethically within scope, and why so many therapists already have teachable expertise without realizing it.
I discuss practical, realistic options for therapists, including continuing education, consultation, digital educational products, and podcast-based learning, and reframe income diversification as an issue of sustainability, not commitment. This episode is especially relevant for seasoned clinicians who want longevity in the profession without hype or hustle culture.
Special Promotion: Berries + Free CE Podcourse Bundle (New Annual Customers)
At the beginning of this episode, I shared a limited-time promotion in partnership with Berries.
New customers who purchase the Berries annual subscription plan using my referral link will receive free access to my CE Podcourse Bundle, which includes over 30 hours of NBCC-approved continuing education contact hours, with new podcourses added throughout the year.
A Podcourse is a podcast and an audio course in one - designed for busy clinicians. You can listen on a walk, between sessions, or whenever it fits into your schedule. When you're ready, you log in, complete a short self-study quiz, and download your certificate of completion.
🧾 How to Receive the CE Podcourse Bundle
Purchase the Berries annual subscription plan using my referral link. Use code THERAPYSHOW50 to save $50 on the annual subscription plan.
Email support@lisamustard.com with:
Subject line: Berries CE Bundle
The email address you used to sign up for the Berries annual plan
Access to the CE Podcourse Bundle will be provided within 24–48 hours.
⚠️ This offer is available only to new Berries annual subscription customers.
📌 Continuing Education Details
The CE Podcourse Bundle is offered through Mustard Consulting LLC, an NBCC Approved Continuing Education Provider. Clinicians are responsible for confirming that NBCC CE contact hours are accepted by their state licensing board.
Important: If you discontinue your Berries annual subscription, you will lose access to the CE Podcourse Bundle.
🔗 Full details are available here.
👉Access the free CE Course Builder here.
Need CE contact hours? Explore my NBCC-Approved Podcourses & CE Courses
Get my Coping with Political Stress Workbook that's Canva Editable For Clinicians, Coaches & Educators
Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.
Solution-Focused Therapy Guide 72 questions + prompts to help adult clients clarify goals and move forward using SFT.
Check out all my Counselor Resources.
I'm often asked which email service I use. I've been using AWeber for years because it's simple and dependable. If you're stuck comparing platforms, AWeber's Done For You option can help you get started without overthinking the setup. Learn more.
The Therapy Show with Lisa Mustard is for informational and entertainment purposes only and should not be considered a substitute for professional advice. Always consult with your own healthcare provider regarding any personal health or medical conditions.
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Many therapists feel a pull to create income outside of the one-to-one therapy model, but feel conflicted about influencer culture, constant posting, or anything that feels misaligned with their professional values. In this episode, I explore how therapists can diversify their income by teaching, without becoming influencers or leaving the field. I break down why teaching is a natural extension of clinical work, how continuing education fits ethically within scope, and why so many therapists already have teachable expertise without realizing it. I discuss practical, realistic options for therapists, including continuing education, consultation, digital educational products, and podcast-based learning, and reframe income diversification as an issue of sustainability, not commitment. This episode is especially relevant for seasoned clinicians who want longevity in the profession without hype or hustle culture. Special Promotion: Berries + Free CE Podcourse Bundle (New Annual Customers) At the beginning of this episode, I shared a limited-time promotion in partnership with Berries. New customers who purchase the Berries annual subscription plan using my referral link will receive free access to my CE Podcourse Bundle, which includes over 30 hours of NBCC-approved continuing education contact hours, with new podcourses added throughout the year. A Podcourse is a podcast and an audio course in one - designed for busy clinicians. You can listen on a walk, between sessions, or whenever it fits into your schedule. When you're ready, you log in, complete a short self-study quiz, and download your certificate of completion. 🧾 How to Receive the CE Podcourse Bundle Purchase the Berries annual subscription plan using my referral link. Use code THERAPYSHOW50 to save $50 on the annual subscription plan. Email support@lisamustard.com with: Subject line: Berries CE Bundle The email address you used to sign up for the Berries annual plan Access to the CE Podcourse Bundle will be provided within 24–48 hours. ⚠️ This offer is available only to new Berries annual subscription customers. 📌 Continuing Education Details The CE Podcourse Bundle is offered through Mustard Consulting LLC, an NBCC Approved Continuing Education Provider. Clinicians are responsible for confirming that NBCC CE contact hours are accepted by their state licensing board. Important: If you discontinue your Berries annual subscription, you will lose access to the CE Podcourse Bundle. 🔗 Full details are available here. 👉Access the free CE Course Builder here. Need CE contact hours? Explore my NBCC-Approved Podcourses & CE Courses Get my Coping with Political Stress Workbook that's Canva Editable For Clinicians, Coaches & Educators Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides. Solution-Focused Therapy Guide 72 questions + prompts to help adult clients clarify goals and move forward using SFT. Check out all my Counselor Resources. I'm often asked which email service I use. I've been using AWeber for years because it's simple and dependable. If you're stuck comparing platforms, AWeber's Done For You option can help you get started without overthinking the setup. Learn more. The Therapy Show with Lisa Mustard is for informational and entertainment purposes only and should not be considered a substitute for professional advice. Always consult with your own healthcare provider regarding any personal health or medical conditions.