81 | Leveraging AI & Robotics to Optimize Supply Chains
Tue Feb 03 2026
What does it really take to run a $250M fulfillment network that powers billions of mailpieces, survives peak season chaos, and still ranks #1 in efficiency?
We’re joined by Brent Hagan, Chief Supply Chain Officer at Lob, whose resume spans everything from launching Amazon’s top-performing robotic fulfillment center to scaling Deliverr’s network through its $2.2B Shopify acquisition.
Brent pulls back the curtain on:
How robotics and AI actually impact throughput, labor, and dock operations
Where AI delivers real value in logistics and where it’s still overhypes
Why postal logistics and freight face more of the same challenges than you might think
Whether you’re behind the wheel, managing a CPG supply chain, or building the next-gen logistics network, this episode is packed with practical insights, real-world stories, and hard-earned lessons from one of the industry’s most experienced operators.
Connect with Brent Hagan: https://www.linkedin.com/in/brent-hagan-530284173/
Learn more about Lob: https://www.lob.com/
Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics
Chapters
(00:00:00) - Intro(00:05:19) - Robots and the Warehouse Floor(00:09:42) - Robots to Replace Human Fulfillment Workers(00:11:24) - How AI is improving the Postal Service(00:13:32) - Direct Mail: Coming Back to Your Home(00:16:40) - How Does AI Affect the USPS?(00:21:01) - The Future of Print Industry Is AI(00:26:12) - Are You Ready for AI in Your Supply Chain?(00:30:44) - Future of Robotics in Warehouse(00:32:06) - Close
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What does it really take to run a $250M fulfillment network that powers billions of mailpieces, survives peak season chaos, and still ranks #1 in efficiency? We’re joined by Brent Hagan, Chief Supply Chain Officer at Lob, whose resume spans everything from launching Amazon’s top-performing robotic fulfillment center to scaling Deliverr’s network through its $2.2B Shopify acquisition. Brent pulls back the curtain on: How robotics and AI actually impact throughput, labor, and dock operations Where AI delivers real value in logistics and where it’s still overhypes Why postal logistics and freight face more of the same challenges than you might think Whether you’re behind the wheel, managing a CPG supply chain, or building the next-gen logistics network, this episode is packed with practical insights, real-world stories, and hard-earned lessons from one of the industry’s most experienced operators. Connect with Brent Hagan: https://www.linkedin.com/in/brent-hagan-530284173/ Learn more about Lob: https://www.lob.com/ Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics Chapters (00:00:00) - Intro(00:05:19) - Robots and the Warehouse Floor(00:09:42) - Robots to Replace Human Fulfillment Workers(00:11:24) - How AI is improving the Postal Service(00:13:32) - Direct Mail: Coming Back to Your Home(00:16:40) - How Does AI Affect the USPS?(00:21:01) - The Future of Print Industry Is AI(00:26:12) - Are You Ready for AI in Your Supply Chain?(00:30:44) - Future of Robotics in Warehouse(00:32:06) - Close