#209 - The Dark Side of Profit
Sun Feb 08 2026
In this episode of the Ultimate FD Podcast, I delve into the often unspoken challenges of building a profitable business. With only a small percentage of entrepreneurs achieving high margins and substantial wealth, I explore the "dark side of profit," where uncomfortable yet essential actions can transform the financial health of a business.
Drawing from my own experiences with clients, I shed light on five critical rules that entrepreneurs must follow to increase profitability and secure a prosperous future.
I stress the importance of making sure "the house always wins," where the business consistently triumphs in negotiations and decision-making processes. Listeners are encouraged to embrace the power of saying "no for now" to unnecessary expenditure and to practice humility by getting "better not bitter" when faced with sunk costs.
Insights reveal that only salmon swim upstream, urging business owners to recognize declining markets and adapt accordingly. I also challenge the notion that "bigger is always better," advising entrepreneurs to leverage their existing resources effectively and keep the focus on profit over size.
This episode weaves in anecdotes and personal experiences to underscore the transformative effects of these strategies on business profitability.
👉🏻 DOWNLOAD A COPY OF OUR BOOK SMALL BUSINESS BIG PROFIT FOR FREE: https://ultimate-fd.webflow.io/small-business-big-profit
👉🏻 HOW FINANCIALLY FIT IS YOUR BUSINESS? Take the Ultimate FD Acid test to find out and have a bespoke report in less than 5 minutes!!! Take the test here: https://josh-dtlqxm7w.scoreapp.com/
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In this episode of the Ultimate FD Podcast, I delve into the often unspoken challenges of building a profitable business. With only a small percentage of entrepreneurs achieving high margins and substantial wealth, I explore the "dark side of profit," where uncomfortable yet essential actions can transform the financial health of a business. Drawing from my own experiences with clients, I shed light on five critical rules that entrepreneurs must follow to increase profitability and secure a prosperous future. I stress the importance of making sure "the house always wins," where the business consistently triumphs in negotiations and decision-making processes. Listeners are encouraged to embrace the power of saying "no for now" to unnecessary expenditure and to practice humility by getting "better not bitter" when faced with sunk costs. Insights reveal that only salmon swim upstream, urging business owners to recognize declining markets and adapt accordingly. I also challenge the notion that "bigger is always better," advising entrepreneurs to leverage their existing resources effectively and keep the focus on profit over size. This episode weaves in anecdotes and personal experiences to underscore the transformative effects of these strategies on business profitability. 👉🏻 DOWNLOAD A COPY OF OUR BOOK SMALL BUSINESS BIG PROFIT FOR FREE: https://ultimate-fd.webflow.io/small-business-big-profit 👉🏻 HOW FINANCIALLY FIT IS YOUR BUSINESS? Take the Ultimate FD Acid test to find out and have a bespoke report in less than 5 minutes!!! Take the test here: https://josh-dtlqxm7w.scoreapp.com/