Influencer Whitelisting: What It Is & How to Start
Tue Feb 03 2026
Here's something most merchants don't realize: you can run paid ads through an influencer's handle instead of your own. It's called whitelisting, and it converts about 15% better. Brad Hoos, CEO of Outloud Group and owner of Shopify store MuskOx Flannels, has been doing influencer marketing since YouTube was mostly cat videos. In this episode, he breaks down how whitelisting works step by step, why he thinks of creators as "decentralized media companies," and what most brands overthink when they're just getting started.
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Promo Party — Kurt's new app for free gift with purchase promotions
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LINKSOutloud Group: https://outloudgroup.comMuskOx Flannels: https://gomuskox.comWORK WITH KURTApply for Shopify Help
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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
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Here's something most merchants don't realize: you can run paid ads through an influencer's handle instead of your own. It's called whitelisting, and it converts about 15% better. Brad Hoos, CEO of Outloud Group and owner of Shopify store MuskOx Flannels, has been doing influencer marketing since YouTube was mostly cat videos. In this episode, he breaks down how whitelisting works step by step, why he thinks of creators as "decentralized media companies," and what most brands overthink when they're just getting started. SPONSORSSwym — Wishlists, Back in Stock alerts, & more getswym.com/kurt Cleverific — Smart order editing for Shopify cleverific.com Zipify — Build high-converting sales funnels zipify.com/KURT Promo Party — Kurt's new app for free gift with purchase promotions promoparty.app LINKSOutloud Group: https://outloudgroup.comMuskOx Flannels: https://gomuskox.comWORK WITH KURTApply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.